Social Media Reviews
What Is a Good Follower Growth Rate Across Social Media Platforms?
Ever wondered how quickly your social media followers should be growing? Everyone wants to expand their presence on social media by increasing their follower count. But it’s crucial to understand what a healthy follower growth rate looks like. Do you have to be a celebrity or influencer to achieve thousands of followers quickly? Or do… Read More »
TikTok’s ‘Deinfluencing’ Online Reviews Trend Explained
Social media, especially TikTok, stands awash with beauty influencers who use their sparkly, filtered videos to coax you to buy products they wouldn’t even use on themselves. But instead of falling for far-from-honest makeup reviews, good-willed influencers and consumers hit back with ‘deinfluencing,’ a new trend different from your typical TikTok influencer marketing trends. A… Read More »
Why Some Brand Apologies Work and Why Some Don’t
When faced with scandals, the power of an apology cannot be understated. This is especially true in the age of social media, where ‘cancel culture’ has become rampant, and public sentiment can quickly turn sour. But then again, admitting fault is never an easy task. Companies need clear guidelines to ensure their apologies are effective… Read More »
How To Manage Your Corporate Reputation on TikTok
With over one billion users worldwide, TikTok has become the preferred platform for nearly five million businesses seeking expansion and success. However, promotion on TikTok is a double-edged sword. While the app’s viral nature can drive brand success, there is also the risk of negative backlash. A single misstep or one piece of controversial content… Read More »
Is It OK To Delete Negative Social Media Comments on Your Posts?
Modern consumers have the need for speed. They expect immediate responses to their queries, problems and feedback. The longer it takes for your business to respond, the more likely a customer will leave. So when users leave comments on your social media posts, it’s best to respond as soon as possible. But when it comes… Read More »