Reputation management software monitors and grows customer online reviews. This technology aids in the spread of good customer experiences through online review channels and its automation features allow companies to conduct online reputation monitoring with relative ease. In this blog, we’re going to discuss the importance of reputation management for businesses and the crucial role online review management software plays.
So: Does online review management impact businesses significantly?
You might be wondering how important review management is for today’s businesses and if companies should invest in reputation management software and online reputation management services.
In today’s digital world, online reputation management is vital for any and every business. Online reviews help potential customers become more aware of a brand or a company. Ninety-five percent of consumers read reviews before buying a product or paying for a service, so having a positive brand image can attract new customers and increase your revenue.
What’s more, online reputation management can benefit businesses of all sizes across all industries. For instance, consumers are likely to read reviews of restaurants before deciding to go. Travelers look up sites like TripAdvisor and Yelp to find the best hotels and entertainment centers. Customers also choose to read testimonials on social media. Furthermore, Harvard Business Review cites that a business may increase their revenue by 5-9 percent for every one-star increase they receive on Yelp. These facts serve as inarguable proof that consistent online reputation monitoring is necessary.
What about startups or small businesses that don’t get a lot of reviews?
Small-scale businesses or startups with few or no reviews can benefit from hiring a reputation management company and leveraging reputation management software that can help grow their customer reviews. Through effective online review management tactics, such as using review management software to generate more reviews and customer feedback, these companies can build their reputation and establish their credibility online.
The Role of Reputation Management Software
Online review management software strengthens your reputation management efforts because it monitors all reviews and brand mentions while providing smart analytics.
If you don’t use reputation management software, review monitoring can be complex. There are multiple social media platforms and a number of major review sites that need to be monitored. Manually tracking and responding to all these reviews is bound to be a tedious task.
You’ll also want to gather customer information and bring all that data to one place for your outreach campaigns. Luckily, review monitoring tools can be built with customer relationship management or CRM-enabled point of sale (POS) systems, taking away the daunting task of manually collecting all of your customers’ information.
What Are the Features of Excellent Reputation Management Software?
For your business to gain and retain customers’ trust, you’ll need a robust online reputation management strategy, as well as reputation management software that supports your reputation management efforts.
There are several kinds of online reputation management software available. What, then, is the best reputation management software for your business? What characteristics should you look for when deciding which online review management software to use?
The best reputation management software for your business should be able to safeguard your brand image and meet all of your online reputation monitoring needs.
Here are some of the characteristics you should look for when deciding on the best reputation management software for your business:
- Ability to conduct comprehensive searches and monitoring: There are hundreds of review sites online, and you’ll want your software to integrate with each one of them.
- Instant notifications: Timely responses are essential, especially for disgruntled customers. Select a tool that notifies you right away when a customer has submitted a review.
- Analytics and in-depth reporting: It is important to quantify your progress, so the tool you invest in should have reporting and analytics capabilities.
- Cost-effectiveness: Your software should yield a good return on investment. This should help drive traffic and conversions.
Getting To Know Rize’s Review Management Software
Rize review management software provides the benefits of efficiency and convenience when you perform your review monitoring tasks. This reputation software is designed to establish and safeguard your online credibility. One of the most helpful features of this online reputation management software is its custom design features, enabling us to streamline your review management strategies according to your business goals and company vision.
Rize is unique in that we are not a traditional large-scale software company. However, we offer a fully managed service as part of our standard package. This allows you to have personalized tools that serve your unique business needs.
We don’t simply sell user “seats” to the software, leaving you to do all the heavy lifting for your review management and online reputation campaigns. With Rize, you get a designated support representative who manages and launches your campaigns for you. All that is required of you is to send us your contacts for outreach, and we take care of the rest.
Rize also offers integrations with various CRMs to automate sending out review requests, which makes the process even easier. We provide our clients the opportunity to review private feedback in the event of a low star rating selection so that they can deal with any client issues internally.
Let’s take a look at some of the best features of this white label reputation management software:
• Customizable dashboard
This personalized dashboard allows you to view your customers’ online reviews or feedback anytime by logging in and accessing your customers’ feedback about your brand or service.
• Personalized email campaigns
Crafting personalized emails that pique your customers’ interest and appeal to them allows you to improve your chances of generating more online reviews. Your customers might not feel as positively towards emails that were not carefully crafted.
• Customer database
This reputation software allows you to build and manage your customer database. Just send us your contacts for outreach, and we’ll take care of this for you.
• Tailored brand messaging
This reputation management service is essential. Your responses should sound genuine and represent your brand well. Seasoned online review management specialists curate these review and email responses. We adopt your brand voice and create authentic email messages.
• Review widget
We can place a review widget on your website for free when you get the standard package. This allows you to collect, store and display your customers’ reviews and feedback.
Benefits of Reputation Management Software for Agencies
Online reputation management software can help individual digital marketers and agencies alike. So, what are the benefits of having reputation management software for agencies?
The best online reputation management software is one that you can customize to support your agency’s goal of providing an excellent online reputation management service to your clients. Your review management software should allow you to monitor multiple businesses of all sizes. Rize reputation software can be integrated with your CRM and POS so that you won’t have to juggle so many systems.
Reputation management software for agencies will benefit any reputation management company as well as internet marketing companies providing online reputation management services. Rize collates all reviews from hundreds of review sites into one place. It also allows multi-location review monitoring for businesses of all types and sizes.
As if that’s not enough, this software boasts real-time notifications when customers leave reviews and lets you reach your customers through text. A reputation management company will be able to immediately and appropriately respond to a disgruntled customer before their negative reviews damage your brand reputation.
Digital marketing agencies that provide search engine optimization (SEO) and online reputation management services can use Rize to monitor reviews and help their clients’ businesses rank in online searches (these reviews are automatically optimized for Google Search).
Using the best online reputation management software for your business will drive traffic to your website in the long run. You get a listing in Rize’s online directory, and your customers’ optimized reviews will help your rankings. It’s a win-win!
While every business’s requirements and goals are different, we can all agree that online reputation is vital. It can make or break your business. The good thing is that, if you don’t know where to start, there are several agencies offering reputation management services.
If you prefer not to hire a reputation management company, it works best to get a reliable and comprehensive reputation management tool. The best ones don’t only support your online reputation management needs, but they can also help you in your SEO campaigns. Be careful in selecting your software – choose the one that gives you the most value for your money.
With the standard package from Rize, you get a fully managed online reputation management service to help you launch your campaign. And if you’re an agency looking to streamline your review management processes, Rize can help you deliver a brand of online reputation management service that impresses and satisfies your clients.
Is reputation management service a worthwhile investment? Definitely! Don’t get left behind. Build and keep a positive brand image online by investing in top-quality reputation management software. If you want to know more about reputation management service or Rize’s reputation management software, don’t hesitate to contact us today!