Auto repair is no laughing matter and choosing the right mechanic and auto shop for the job isn’t always as simple as taking your car into the dealership from which you purchased your vehicle. When the time comes to choose an auto repair shop that suits your needs, here’s why mechanic reviews are essential:

1. Car Repair Reviews Help Monitor a Shop’s Quality

Mechanic car repair reviews play a massive role in monitoring a shop’s overall quality when it comes to the work they do. Not everyone is a born mechanic, so when you decide it’s time to bring your vehicle in for a tune-up, you want to know that the person doing the work not only knows what they are doing but also that they will do a good job. While auto shop reviews are great, having good mechanic reviews helps consumers feel better about their selection when they choose to do business with you.

2. Mechanic Reviews Help Bring in New Clients

Nearly 30% of consumers head to the internet to read reviews on car repair shops before making their final decision. If your mechanic reviews are up to par, then this could very well help drive new customers to your shop. A vehicle is quite the investment, so when it comes time to maintain it, mechanic reviews are what will bring those new clients in.

3. Mechanic Reviews Help Bring in Returning Clients

While good mechanic reviews can help bring in new clients, they can also help bring in returning clients as well. If they’ve had an excellent experience in the past, and if you’ve asked them to leave a review, these clients know that you care about providing the best services to them. After all, a good auto repair shop doesn’t ask people for reviews if they know they’ve done a poor job. Show your clients you have faith in your team and ask them to provide their honest feedback so you can better monitor the shop’s overall quality and identify areas that need improvement.

4. Builds Local SEO

Small auto shops don’t always think about marketing and search engine optimization (SEO). However, with individuals turning to online reviews to help form consumer decision-making, this will need to change. Asking your clients to leave an online auto shop review these days is equal to asking them to refer them to their family and friends when word-of-mouth marketing was the way to go.

With everyone using the internet and asking for “car repairs near me,” building your local SEO ranking online is absolutely vital. The “near me” search term is what makes this more localized SEO instead of trying to rank across a wider search area. People in Cleveland, Ohio, won’t necessarily be reading mechanic reviews in Springfield, Ill. So, building your local SEO by having clients leave reviews is a great way to draw in more localized customers.

5. Auto Repair Reviews Keep You Ahead of Your Competition 

Good, quality auto repair reviews will keep you ahead of your competition, plain and simple. With dealerships and auto repair shops popping up all over, the competition can get fierce, especially in metropolitan areas. The better you take care of your clients and their vehicles, the more willing they will be to not only leave you a review online but also leave you a review that will set you apart from other auto repair shops. Remember, every review counts — whether it be on Yelp, Facebook or Google.

Mechanic Reviews Matter — Let Us Help You Get Them

Auto repair reviews are essential, but having specific mechanic reviews can help up the ante for your shop because it shows that your business is not only of high-quality standards but that you also have individuals who live up to those values.

Need help collecting mechanic reviews for your auto shop? Rize Reviews is an online reputation management tool that makes it easier for you to focus on your business while we improve your online reviews. Start your two-week trial today.