TikTok’s ‘Deinfluencing’ Online Reviews Trend Explained
Social media, especially TikTok, stands awash with beauty influencers who use their sparkly, filtered videos to coax you to buy products they wouldn’t even use on themselves. But instead of falling… Read More »
Online Reputation Management Mistakes Your Business Could Be Committing
Online reputation management (ORM) has the power to help brands enhance customer trust, build industry authority and even drive revenue. But ORM as a practice is not easy. Many businesses fall… Read More »
A Fundamental Guide to Customer Review Management
While collecting reviews is a rewarding feat in itself, there’s so much more you can do with customer review management than many realize. To start, you can use them as actionable… Read More »
A Complete Guide to Incentivized Reviews: How To Do Them Right
There is a strong case against incentivized reviews. While they are mostly prohibited for good reasons, one being authenticity, paid reviews can be executed without breaking the rules. Let’s talk about… Read More »
Why Online Reviews Matter So Much for Hotels
The internet has become a crucial channel for people to share their experiences and opinions on various products and businesses, including hotels. In parallel, potential guests also use the internet to… Read More »