Getting More Reviews
How To Use Sentiment Analysis in Your Reputation Management Strategy
Business owners leverage their positive customer feedback to improve trust and sales. But aside from your review scores, there is power in knowing, understanding and analyzing your customer sentiment: the core of how your audience perceives your brand. Sentiment analysis is like looking at your brand perception through a microscope. Online sentiment analysis allows you… Read More »
Why eCommerce Businesses Need Reputation Management
The eCommerce industry has grown exponentially over the past few years. Consumers are now more inclined to buy items online rather than from a physical store. With the industry’s growth, online reviews for eCommerce products have also skyrocketed. And today, it’s no secret that most people read reviews before making a purchase. Detailed retail reviews,… Read More »
Why Financial Advisors Can Now Acquire and Leverage Google Reviews for Marketing
The Securities and Exchange Commission (SEC) recently updated SEC advertising rules to allow the use of testimonials in financial advisor advertisements, subject to certain restrictions. Prior to this update, called the Investment Adviser Marketing rule, the Investment Advisers Act of 1940 restricted financial advisors from using testimonials to promote themselves. Now, the door is open… Read More »
10 Experience Marketing Tips for Law Firms
If you’re going to succeed in any business, you’ll want to focus on customer experience and marketing. This is relevant across many industries, and law firms are no exception. In fact, no matter what industry you’re in, businesses that focus on delivering the best customer experience attract new prospects and inspire loyalty among existing customers. … Read More »
5 Ways Every Business Can Use Its Online Reviews To Sell More
It’s undisputed that positive reviews help you sell your brand to new prospects and boost repeat business from existing customers. But waiting for your target audience to chance upon your customer reviews is ineffective – you need to be proactive and showcase customer reviews on multiple channels for more people to see them. Online reviews… Read More »