Small Business
Top Industries Where Customer Reviews Are Critical
Online review management services matter now more than ever. Why? Because when users Google customer reviews, they trust the results that appear. Online statistics show that 93 percent of customers trust online reviews and use them to guide their purchase decisions. But in light of those reviews, not all are created equal. Reviews hold more… Read More »
Why Financial Advisors Can Now Acquire and Leverage Google Reviews for Marketing
The Securities and Exchange Commission (SEC) recently updated SEC advertising rules to allow the use of testimonials in financial advisor advertisements, subject to certain restrictions. Prior to this update, called the Investment Adviser Marketing rule, the Investment Advisers Act of 1940 restricted financial advisors from using testimonials to promote themselves. Now, the door is open… Read More »
What Is Reputation Marketing and Why It’s Important for Your Local Business
No local business can succeed without having any idea what their customers are thinking or saying about them. Dry cleaners, florists, dental clinics, plumbing companies and even the fast-food franchise around the corner all benefit from some access to buyer perception and public feedback, which together comprise their reputation. In the digital age, leveraging these… Read More »