Getting More Reviews
Google Updates Product Ratings Policy: Online Reviews Generated by an Automated Program or AI Not Allowed
Artificial intelligence (AI) is becoming increasingly popular among copywriters and marketers. AI content generators like Jasper, ChatGPT and Bing AI are being used to streamline workflows and generate ideas at scale. These tools are designed to craft all types of AI-generated content, from blog articles to product descriptions, web copy, programming code and even customer… Read More »
Online Reviews in 2022: Lessons Learned and How Businesses Can Improve in 2023
Customer reviews have always been essential to the success of a business. Even in the pre-internet years, when brick-and-mortar stores ruled the high street and online shopping was still far into the future, word of mouth could significantly impact how a business was perceived. Today, thanks to the Internet, social media sharing and online review… Read More »
How Online Reviews Boost Your B2B Marketing Efforts
The importance of online reviews cannot be overstated. In fact, 49% or almost one in every two consumers trust customer reviews as much as personal recommendations from loved ones (BrightLocal). Customer feedback plays a key role in shaping consumer behavior and driving business success. Businesses that share positive and negative reviews on their website or… Read More »
Word of Mouth Marketing Strategies That Still Work in 2023
Everyone needs a reliable source of information. And in today’s digital age, you can find them on social media, Google, community forums and other online spaces. But all these sources have one thing in common: word of mouth or WOM. If someone you trust or even strangers with similar issues and interests make a recommendation… Read More »
A Complete Guide to Incentivized Reviews: How To Do Them Right
There is a strong case against incentivized reviews. While they are mostly prohibited for good reasons, one being authenticity, paid reviews can be executed without breaking the rules. Let’s talk about paid ratings and reviews in this blog as follows: What are incentivized or paid reviews? The importance of online reviews and reputation management services:… Read More »