Getting More Reviews
The Importance of Online Reviews for Franchises and How To Encourage Your Franchisees To Generate More
Franchise reviews are a source of free organic content and traffic for your business. They also provide effective advertising that creates a positive impact on your brand. When potential customers read a positive franchise business review, it increases their trust and confidence in your business. This effect potentially boosts your search engine optimization (SEO) efforts… Read More »
Why Online Customer Reviews Are the Ultimate Salesperson for eCommerce
If consumers were to choose between a marketer and a fellow consumer’s voice, they would go for the latter every time. Online reviews resonate with curious shoppers because they are credible, impartial opinions from previous buyers, whether for a pastry shop on Yelp, an upcoming trip to Sicily on Trip Advisor or a new espresso… Read More »
4 Reasons To Ask for Video Testimonials
In a world where fake news is rampant and influencer mistrust is rising, businesses need to find an alternative method to establish credibility without sensationalizing sales claims. The answer lies in testimonials – a statement from a previous customer detailing how a product or service helped them. Most reviews in the digital marketing landscape are… Read More »
Is It Better To Take a Preventative or Reactive Approach to Spam and Online Abuse?
Spam and abuse can be a nuisance to even the most secure websites. Many of us can tell the difference between a negative comment and what is a spambot, and it can be an eyesore to see on any website or platform. As long as you have an open comment form, the ability to register… Read More »
Proactive vs. Reactive Online Reputation Management: What Is Best?
It takes years, even decades, to build a solid brand reputation. Yet, one single negative review is sometimes all it takes to taint a brand’s image and name. This is where online reputation management (ORM) comes in. Companies must have an online reputation management strategy to protect their image and safeguard their bottom line. Further… Read More »