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Everything You Need To Know About Meta’s New Policy To Fight Fake Reviews

Everything You Need To Know About Meta’s New Policy To Fight Fake Reviews

By Meg Datumanong | October 11, 2022
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Fake reviews proliferate online and are a growing problem for consumers and businesses alike. Dishonest or false reviews make consumers more likely to purchase low-quality products or fall prey to scammers. Meanwhile, both positive and negative fake feedback can seriously harm a company’s reputation. In response to this widespread problem, Meta is cracking down on… Read More »

How You Should Interact With Your Customers on Yelp

How You Should Interact With Your Customers on Yelp

By Justine Lubag | October 6, 2022
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Online reviews still play a crucial role in influencing both online and offline buyers. And when it comes to reviews, Yelp is one of the platforms your business can’t afford to ignore. With the platform getting almost 4 million connections in one day, your Yelp business page could be what gets people to convert or… Read More »

Should Your Business Turn Off Its Facebook Reviews? Pros vs. Cons

Should Your Business Turn Off Its Facebook Reviews? Pros vs. Cons

By Robert Lee | October 4, 2022
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If there is a reason to know how to turn off reviews on Facebook, that is because of bad reviews. For one, any negative feedback has the potential to cause irreversible damage to your reputation. But then again, you can use reputational crisis management techniques to turn these negative reviews into advantages. So if you… Read More »

Top 5 Reputational Risk Factors That Could Damage Your Brand Image

Top 5 Reputational Risk Factors That Could Damage Your Brand Image

By Justine Lubag | September 29, 2022
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Building a brand image and brand reputation is never an easy feat. When a new business opens, it takes time to curate an image, get on the radar and have new customers take a chance on the brand. But, done correctly, you’ll find your business growing its base of loyal customers after some time.  What’s… Read More »

Is the Human Touch Still Necessary for Online Reviews?

Is the Human Touch Still Necessary for Online Reviews?

By Meg Datumanong | September 22, 2022
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Businesses are increasingly leveraging automation tools to streamline their processes, power their digital marketing strategies and respond to customer reviews. With the proliferation of automation software that promises fast, “personalized” responses to feedback, you might be wondering if there’s still a need for the human touch. The short answer is yes. Customers often still prefer… Read More »