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Understanding Missing or Delayed Online Reviews on Your GMB Profile

Understanding Missing or Delayed Online Reviews on Your GMB Profile

By Andy Tubig | November 7, 2023
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In an online marketplace where competition is fierce, customer reviews serve as the compass guiding shoppers toward the best decisions. Customer feedback shapes your brand image and influences purchase decisions. In fact, 99.9% of consumers consult customer reviews when they shop online (PowerReviews). Moreover, most shoppers who read online reviews don’t just stop at one…. Read More »

Top Customer Feedback Questions To Improve Your Products and Services

Top Customer Feedback Questions To Improve Your Products and Services

By Dolly Kate Ching | October 31, 2023
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When you collect customer feedback, you give your patrons a voice and allow them to express their experience, expectations and suggestions for improvement. You identify ways to serve them better through your offerings.  After all, no business is perfect; there is always room for improvement. And continuously elevating your services or products is the only… Read More »

The Science Behind Social Proof and Ways To Use It To Improve Your Online Reputation

The Science Behind Social Proof and Ways To Use It To Improve Your Online Reputation

By Louise Bautista | October 26, 2023
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You know how you’re more likely to purchase a product recommended by family or friends? That’s social proof at work. If you’re not harnessing the power of social proof psychology in your marketing efforts, you’re wasting the opportunity to leverage the influence of existing customers to build trust among prospects. Over 95% of consumers read… Read More »

Do Online Reviews Still Matter for Brick-and-Mortar Stores?

Do Online Reviews Still Matter for Brick-and-Mortar Stores?

By Mariel Pelaez | October 12, 2023
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Consumer reliance on online reviews continues to grow. People consult reviews for nearly everything – from shopping for products and services to selecting a healthcare provider. A brick-and-mortar store is no different. An Invesp study revealed that 90% of consumers read online reviews before visiting a business, while OuterBox found that 8 in 10 shoppers… Read More »

Why Your Relationship With Customers Doesn’t End After Making a Purchase

Why Your Relationship With Customers Doesn’t End After Making a Purchase

By Mariel Pelaez | September 7, 2023
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Maintaining customer relationships is crucial for organic business growth. After sales service like customer support, review generation and product repurchase incentives are all essential strategies to keep customers invested in your brand. Fostering long-term relationships can increase customer lifetime value (CLV), a key metric for driving revenue growth. In this blog, we learn ways to… Read More »