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Reputation Management vs. Crisis Management: How They Work Together

Reputation Management vs. Crisis Management: How They Work Together

By Robert Lee | September 20, 2022
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Building a reputation takes a long time. While the premise is that the products and services must be good, brands must ensure a positive customer experience to establish a positive brand image. Unfortunately, risks to this image, from negative reviews to natural disasters, are inevitable. So businesses must be prepared to respond to a crisis… Read More »

Is Your Brand Trustworthy? How To Demonstrate Trustworthiness With Your Customers

Is Your Brand Trustworthy? How To Demonstrate Trustworthiness With Your Customers

By Robert Lee | September 15, 2022
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No matter how great products or services are, customers are unlikely to buy if they perceive the company as untrustworthy. A brand, as Elon Musk pointed out, is a perception. So, businesses can only succeed if customers believe in their authenticity, honesty and trustworthiness. Hence, building customer trust must be integral to marketing campaigns. Why… Read More »

Rebranding and Reputation Management: What You Need To Know

Rebranding and Reputation Management: What You Need To Know

By Robert Lee | September 13, 2022
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Companies rebrand to reposition themselves in the market and grow their business. So, what is rebranding? Rebranding is changing the corporate image and perception of customers and the general public of an organization, its products and services. Creating a new identity often entails changing the brand name and logo. At the same time, rebranding strategies… Read More »

What Is the Service Recovery Paradox and How It Enhances Your Brand Reputation

What Is the Service Recovery Paradox and How It Enhances Your Brand Reputation

By Robert Lee | September 8, 2022
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You did your best to provide the best products and went out of your way to please customers. But like the world’s most beloved brands, you might also have dissatisfied customers. Fortunately, you can use service recovery strategies to identify and handle those issues. So instead of ruining your reputation, you can turn things around… Read More »

How To Set Up a Local Business Listing and Why It’s Important

How To Set Up a Local Business Listing and Why It’s Important

By Dolly Kate Ching | September 1, 2022
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Your business may be doing well, but that doesn’t mean it couldn’t be better. Any company, regardless of size, can profit from having local listings. Take it from Google and Ipsos Media CT, which teamed up to examine consumer search behavior and the effects of local listings for businesses. The search engine giant found that… Read More »