Getting More Reviews
What Is the Service Recovery Paradox and How It Enhances Your Brand Reputation
You did your best to provide the best products and went out of your way to please customers. But like the world’s most beloved brands, you might also have dissatisfied customers. Fortunately, you can use service recovery strategies to identify and handle those issues. So instead of ruining your reputation, you can turn things around… Read More »
How To Set Up a Local Business Listing and Why It’s Important
Your business may be doing well, but that doesn’t mean it couldn’t be better. Any company, regardless of size, can profit from having local listings. Take it from Google and Ipsos Media CT, which teamed up to examine consumer search behavior and the effects of local listings for businesses. The search engine giant found that… Read More »
How To Use Your Apple Maps Reviews To Grow Your Business
Apple Maps sources its business data from various sources like Yelp and TripAdvisor. Unfortunately, there was no way to add a business. So, the next best thing was to get listed on third-party review sites. All that changes with the rollout of the Apple Maps ratings and review system, which allows you to add your… Read More »
How To Generate More Online Product Reviews and Boost Consumer Confidence
When it comes to running a business in an increasingly digitized world, the saying “if you build it, they will come” is no longer applicable. Even if your eCommerce website is set up perfectly, your social media pages are up and running, and your inventory is fully stocked with quality products, you likely won’t see… Read More »
What Is the Better Business Bureau and Why It Matters to Your Online Reputation
The Better Business Bureau (BBB) has been “advancing marketplace trust” since 1912 by rating businesses based on metrics such as trustworthiness and performance. Its grading system has changed a few times since its founding, but its goal remains largely the same: to empower consumers with information on businesses, brands and charities. In the past decade,… Read More »