Getting More Reviews
How To Ask Busy People for Online Reviews
A lot of businesses don’t have a review generation strategy in place. This is unfortunate because online reviews offer many benefits. They help shape consumer decisions, strengthen a brand’s presence and support its efforts at reputation management. Reviews contribute to your bottom line by attracting more customers, expanding your audience and increasing conversions. However, not… Read More »
American Medical Association: Physicians Can Respond to Online Patient Reviews
Consumer behavior has shifted in recent years, with more people depending on online reviews to make informed purchase decisions. What’s more, a survey by Pew Research found that more than half of Americans who read online reviews pay more attention to negative reviews when making a decision. This reliance on digital word-of-mouth and sensitivity to… Read More »
How To Leverage Your Customer Testimonials To Build Stronger Case Studies
Customer testimonials are not only for consumption on social media and review sites. They are also valuable additions to case studies to strengthen brand messaging. This article shows how you can elevate your marketing campaigns with our case study tips. What Is a Case Study? A case study aims to generalize interpretations or solutions using… Read More »
10 Online Reputation Management Tips for Local Businesses in 2022
Most people today search for information online before engaging with a business, making search engine optimization (SEO) and social media marketing indispensable marketing strategies for modern companies. But what ties into these two practices is another essential area of digital marketing: online reputation management (ORM). In this guide, we define ORM, its uses and how… Read More »
How Online Reputation Management Can Boost Your Employer Branding
Much has been said about the value of nurturing your reputation in attracting and retaining customers or clients. However, less often talked about is the ability of online reputation management (ORM) to boost your reputation as an entity that hires employees – the people working toward the success of your products or services. But what… Read More »