Google recently published a blog post detailing its efforts to spot and remove fake Google business reviews. As more than one billion people rely on the platform every month, Google must keep its content accurate and trustworthy. The company has updated its machine learning systems to catch fraudulent content before they get published, as well… Read More »
Investing in local search engine optimization (SEO) is a no-brainer for businesses looking to increase traffic and sales. After all, 72% of consumers that performed a local search visited a store within five miles (Hubspot). If your business isn’t optimized for local SEO, you could miss out on potential leads and conversions. Ranking high in… Read More »
If there are only a few directories and data aggregators, claiming a directory listing one at a time could work. But hundreds of them make the task very tedious or almost impossible. This is where the use of automated listing management software would be advantageous. Automating the process of building a local business citation, though,… Read More »
Your business may be doing well, but that doesn’t mean it couldn’t be better. Any company, regardless of size, can profit from having local listings. Take it from Google and Ipsos Media CT, which teamed up to examine consumer search behavior and the effects of local listings for businesses. The search engine giant found that… Read More »
Most people today search for information online before engaging with a business, making search engine optimization (SEO) and social media marketing indispensable marketing strategies for modern companies. But what ties into these two practices is another essential area of digital marketing: online reputation management (ORM). In this guide, we define ORM, its uses and how… Read More »