Local business listings management shouldn’t be optional for businesses today, not when most consumers use search engines like Google to look for local companies. As someone operating locally, you can’t afford to discount the importance of having a local business listing and put citation management on the backburner. Consider this: Google partnered with Ipsos MediaCT… Read More »
Consumers are whipping out their smartphones or turning on their laptops to search for brands, products and services online. A General Electric (GE) shopper research in 2019 found that 81 percent of people who purchased in-store began their buying journey with digital search, while an Oberlo 2019 study said 88 percent who bought online started… Read More »