In an online marketplace where competition is fierce, customer reviews serve as the compass guiding shoppers toward the best decisions. Customer feedback shapes your brand image and influences purchase decisions. In fact, 99.9% of consumers consult customer reviews when they shop online (PowerReviews). Moreover, most shoppers who read online reviews don’t just stop at one…. Read More »
Google My Business (GMB), now called Google Business Profile, is instrumental to your digital marketing efforts. As your customers’ source of firsthand information about your brand, your Google My Business account is vital for your local SEO (search engine optimization) strategy and sets the foundation for your lead generation success. With such a crucial role… Read More »
Google is the most prolific review platform today. In an internet-driven business landscape, leveraging Google customer reviews can benefit your business in impactful ways, from improving your online reputation to driving conversions and profit. With Google being the go-to platform for business information, all your customers have to do is search Google reviews and learn… Read More »
Google Maps is a powerful tool that can potentially increase online visibility for local businesses. It is one of Google’s most prominent features allowing consumers to post images and commentaries about places they have visited, including reviews describing their experience. Recently, Google published an explainer offering insights into its process of handling reviews on Maps…. Read More »
Your Google My Business (GMB) profile is your business’s greatest online asset in building local search visibility. As a primary resource for gathering information about your business, GMB is also a great place to showcase photos of your business and attract more customers to your store. The Importance of Google My Business Photos When… Read More »