It’s a fact: people are more likely to buy something or make use of a company’s services after reading positive reviews. Think back to when you last purchased a product. Chances are you read customer reviews first before deciding on which product to buy. Studies show that 95 percent of people who shop online read… Read More »
Negative reviews can permanently damage your business’ online reputation. Four out of five consumers have changed their minds about a recommended purchase after reading negative online reviews. Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. If three negative articles pop up… Read More »
Do you search for reviews before making buying decisions? Most people do. We rely on the experience of past buyers to help us decide which restaurants to go to, which hotels to stay at, which plumber to call during an emergency, which renovations companies to call for quotes, which movie to see or TV show… Read More »
Whatever business you’re in, if you can’t keep your customers happy, you’re going to struggle. Customer satisfaction is a big deal: 81% of consumers are willing to pay a business more for a better customer experience. While you might think your company is meeting your customers’ needs, they may not think so. While 75% of… Read More »
When it comes to doing business in this modern age, how you show up in search is everything. Whether you’re a local business or a national chain, having a strong presence in search engine result pages (SERPs) is going to help you get seen at the right time by the right people. But it’s about… Read More »