Online Reviews
How Google My Business Photos Help You Connect With Customers
Your Google My Business (GMB) profile is your business’s greatest online asset in building local search visibility. As a primary resource for gathering information about your business, GMB is also a great place to showcase photos of your business and attract more customers to your store. The Importance of Google My Business Photos When… Read More »
How To Turn a Disgruntled Customer Into a Brand Advocate
Social media has given everyone a voice – a single piece of positive or negative feedback can make or break your business. Therefore, it’s vital to build brand advocacy among your target audience, so more people speak positively about your brand and help you grow your loyal customer base. A brand advocate or brand ambassador… Read More »
NPS Survey Best Practices and How To Use Them To Guide Your Marketing Decisions
Expanding your customer base is critical to growing your business, and it’s no secret that a referral from a loyal customer is one of the fastest and cheapest ways to do it. The net promoter score (NPS) is a widely used metric that reveals how likely customers are to promote or recommend a business to… Read More »
Should You Use a Customer Service Chatbot for Customer Support?
If you’ve ever visited a company’s website, chances are you have experienced interacting with a customer support live chat or a chatbot. Companies have taken new technology and in particular, artificial intelligence (AI) and integrated it into their customer service processes. The use of technology in customer service has become the norm and as a… Read More »
How To Respond to Online Reviews and Why You Should ALWAYS Do It
Online reviews simplify and summarize information for consumers who are bombarded with choices daily. This makes them a critical part of the customer’s buying process. Reading your business reviews should be an experience people seek out and keep coming back to. To make that happen, you need an engaging, value-adding review response design. You may… Read More »