Google Maps is a powerful tool that can potentially increase online visibility for local businesses. It is one of Google’s most prominent features allowing consumers to post images and commentaries about places they have visited, including reviews describing their experience. Recently, Google published an explainer offering insights into its process of handling reviews on Maps…. Read More »
Customers tend to be very careful when searching for financial advisory services. They do what it takes to find the best financial advisor out there, from performing extensive online research to reading through threads of service or product reviews. After all, it’s their hard-earned money at stake. As online financial advisors, it pays to remember… Read More »
With today’s consumers doing so much research online before making a purchase, many businesses have thrived thanks to their online review generation strategies. And on Yelp, the largest outlet for online reviews today, Yelp business reviews have been transformative in guiding consumer decision-making as a primary review generation platform. Yelp has recognized how crucial its… Read More »
Your Google My Business (GMB) profile is your business’s greatest online asset in building local search visibility. As a primary resource for gathering information about your business, GMB is also a great place to showcase photos of your business and attract more customers to your store. The Importance of Google My Business Photos When… Read More »
Social media has given everyone a voice – a single piece of positive or negative feedback can make or break your business. Therefore, it’s vital to build brand advocacy among your target audience, so more people speak positively about your brand and help you grow your loyal customer base. A brand advocate or brand ambassador… Read More »