Reputation Management
Rebranding and Reputation Management: What You Need To Know
Companies rebrand to reposition themselves in the market and grow their business. So, what is rebranding? Rebranding is changing the corporate image and perception of customers and the general public of an organization, its products and services. Creating a new identity often entails changing the brand name and logo. At the same time, rebranding strategies… Read More »
What Is the Service Recovery Paradox and How It Enhances Your Brand Reputation
You did your best to provide the best products and went out of your way to please customers. But like the world’s most beloved brands, you might also have dissatisfied customers. Fortunately, you can use service recovery strategies to identify and handle those issues. So instead of ruining your reputation, you can turn things around… Read More »
How To Manage Bad Reviews From Your Employees
A collection of genuine positive online reviews is a force to be reckoned with. It can be the driving factor that dictates the success or failure of a business and propels a product to the top of Amazon’s search results. As for employers, employee reviews have the power to impact your brand in a similar… Read More »
How To Set Up a Local Business Listing and Why It’s Important
Your business may be doing well, but that doesn’t mean it couldn’t be better. Any company, regardless of size, can profit from having local listings. Take it from Google and Ipsos Media CT, which teamed up to examine consumer search behavior and the effects of local listings for businesses. The search engine giant found that… Read More »
How To Use Your Apple Maps Reviews To Grow Your Business
Apple Maps sources its business data from various sources like Yelp and TripAdvisor. Unfortunately, there was no way to add a business. So, the next best thing was to get listed on third-party review sites. All that changes with the rollout of the Apple Maps ratings and review system, which allows you to add your… Read More »