Reputation Management
What Google’s Local Search Update Means for Your Business
Local search engine optimization (SEO) is in a constant state of change. In the early days of December, many businesses saw their rankings take a dip on local search and were quick to attribute these fluctuations to a possible local search algorithm update, which Google later confirmed. The update was poised to revolutionize the local… Read More »
How To Grow Your Online Reputation so You Become the Leading Hospital in Town
Because healthcare services are considered essential, competition in the healthcare sector is often an afterthought – or barely considered. But like all businesses, it’s necessary for hospitals to compete with one another if they hope to be the leading healthcare provider in town and grow their bottom line. As is also true of any business,… Read More »
How To Grow Your Online Reputation so You Become the Go-To Law Firm in Town
Reputation means everything to businesses. This is especially true for those in the legal industry, which heavily relies on word-of-mouth referrals to attract clients. Litigation and other legal processes can be highly emotional and costly – naturally, clients want to work with someone they can trust, somebody with demonstrated credibility and a proven track record…. Read More »
Do Americans Like To Write Reviews?
Much has been said about how more and more consumers find satisfaction in reading online reviews. So now, let’s flip the coin and see how the other side is doing: Are consumers pumped up when it’s their turn to write reviews? Here’s what a Pew Research Center survey says: Around 40 percent of Americans almost… Read More »
How To Grow Your Online Reputation so You Become the Go-To Car Dealership in Town
Trust is the currency for any business. A recent study by Oberlo revealed that 81 percent of consumers need to trust a brand to do business with them. This proves that establishing and maintaining customer trust is the key to long-term success – and should be the core principle of any digital marketing campaign. In… Read More »