Reputation Management
Why Customer Advocacy Is at the Heart of Online Reputation Management
The internet has transformed brand-to-customer relationships. In this new dynamic, customers take a more active role in the buying process and spend more time researching products and services to make better purchase decisions. The customer journey begins at the awareness stage, where customers begin to realize a pain point that needs solving. At that point,… Read More »
What Makes Online Reviews Trustworthy?
For an overwhelming majority of consumers, star ratings accompanied by online reviews are the most helpful type of feedback. According to a Kelton survey commissioned by Yelp, a popular review site for local businesses, 97 percent of people trust reviews written alongside ratings. That is nine out of 10 respondents who want to read reviews… Read More »
How To Grow Your Online Reputation so You Become the Go-To Gym in Town
Gyms and health clubs are customer-facing businesses, meaning that client experiences play a huge role in shaping their reputation and brand image. However, high customer standards and expectations make the fitness industry highly vulnerable to angry and unsatisfied customers. Gym owners know that even a minor issue, like a faulty key fob, can lead to… Read More »
How To Grow Your Online Reputation so You Become the Go-To Plumber in Town
In our digital-driven world, your plumbing service is only as good as its reputation online. Many HVAC and plumbing businesses say that word-of-mouth referrals and personal recommendations are central to their marketing strategy. Today, a lot of these referrals come in the form of online reviews. In fact, nearly four in five people say they… Read More »
Incentivized Reviews: How They Can Boost Your Business and Brand
Online reviews are an effective driver of growth for businesses operating in the digital age. Compared to sites without reviews, those displaying customer feedback can boost their conversion rate by 354 percent and revenue by 446 percent per person (Bazaarvoice’s Shopper Experience Index). However, customers willing to write reviews about your service or product do… Read More »