Gaining social media followers is key to reaching and engaging your target audience. Growing this community introduces your brand to many opportunities, including increased visibility, solidified brand image and an overall stellar online presence. Here lies the problem: Acquiring social media followers is only half of the work – you have to be able to… Read More »
Consider SMS marketing for a minute. The words “traditional” and perhaps even “outdated” might come to mind. But rest assured, that cannot be farther from the truth. Contrary to common belief, good old SMS marketing has an enduring power when it comes to keeping your customers happy and connected. Up until now, its straightforward, real-time… Read More »
Ask any lawyer: Gaining public trust is a pain point that sometimes feels insurmountable. According to a Princeton University study, lawyers are seen as some of the most competent professionals – but they are also the least trusted. In addition, a 2018 Gallup poll survey revealed that 28 percent of people believe lawyers to have… Read More »
At the minimum, people expect restaurants to provide good food and timely service. But it’s getting harder and harder to meet these requirements as eating and drinking establishments, even fast-food giant McDonalds, make do with fewer workers. In mid-2021, 72 percent of operators said they struggled to retain cashiers, cooks, servers, bussers and the like… Read More »
Online customer reviews now exist practically for all commodities, from consumer apps and products to ride-sharing and delivery services. They come in all types, too: There are positive, helpful and constructive reviews. Others can be humorous or unrelated to the product or service. But there’s one kind that can easily harm your online reputation, whether… Read More »