Reputation Management
How To Turn a Disgruntled Customer Into a Brand Advocate
Social media has given everyone a voice – a single piece of positive or negative feedback can make or break your business. Therefore, it’s vital to build brand advocacy among your target audience, so more people speak positively about your brand and help you grow your loyal customer base. A brand advocate or brand ambassador… Read More »
Best Ways To Get Your Customers To Leave Video Testimonials
Video content is revolutionizing the way people absorb information. Visual and fully immersive experiences are highly effective for keeping people engaged, and while online reviews have always been valuable, video testimonials leave an even stronger impression on your target audience. Of course, you can expect to work harder to acquire and benefit from customer testimonial… Read More »
How To Ask For a Testimonial From a Client
A customer testimonial showcases the best of what your products and services have to offer – through the eyes of your happy customers. It’s an indispensable convincing tool, but getting the kind of customer testimonial that really helps your business requires a proactive approach. Planning the who, what, when and how behind your customer testimonial… Read More »
How a Business Should Respond to Online Trolls and Hate Speech (Dos and Don’ts)
Responding to negative reviews is one thing – but what if it escalates, and you’re suddenly dealing with troll attacks and full-on hate speech? Being aware of this ugly side of the internet and its effects on your business can prepare you in the event it does come for you. For starters, you need an… Read More »
How To Use Sentiment Analysis in Your Reputation Management Strategy
Business owners leverage their positive customer feedback to improve trust and sales. But aside from your review scores, there is power in knowing, understanding and analyzing your customer sentiment: the core of how your audience perceives your brand. Sentiment analysis is like looking at your brand perception through a microscope. Online sentiment analysis allows you… Read More »