Social media has given everyone a voice – a single piece of positive or negative feedback can make or break your business. Therefore, it’s vital to build brand advocacy among your target audience, so more people speak positively about your brand and help you grow your loyal customer base. A brand advocate or brand ambassador… Read More »
Video content is revolutionizing the way people absorb information. Visual and fully immersive experiences are highly effective for keeping people engaged, and while online reviews have always been valuable, video testimonials leave an even stronger impression on your target audience. Of course, you can expect to work harder to acquire and benefit from customer testimonial… Read More »
A customer testimonial showcases the best of what your products and services have to offer – through the eyes of your happy customers. It’s an indispensable convincing tool, but getting the kind of customer testimonial that really helps your business requires a proactive approach. Planning the who, what, when and how behind your customer testimonial… Read More »
Expanding your customer base is critical to growing your business, and it’s no secret that a referral from a loyal customer is one of the fastest and cheapest ways to do it. The net promoter score (NPS) is a widely used metric that reveals how likely customers are to promote or recommend a business to… Read More »
If you’ve ever visited a company’s website, chances are you have experienced interacting with a customer support live chat or a chatbot. Companies have taken new technology and in particular, artificial intelligence (AI) and integrated it into their customer service processes. The use of technology in customer service has become the norm and as a… Read More »