Being proactive in generating reviews has become a priority for our clients. And thanks to the latest online reputation management (ORM) trends and tools, brands and businesses can make the process of giving feedback an excellent experience for their customers. As we continue to look for more convenient and customer-friendly ways to request reviews, quick response (QR) codes prove an easy, flexible and customizable option.
So, how great is it to leverage the QR code for reviews? We’ll delve deeper into that later in the blog. But first, let’s do a quick review of what a QR code is and what it is for.
QR codes are a type of barcode designed to be read by digital devices. Unlike your standard barcode, a QR code can store more information using a series of pixels in a square-shaped grid (Investopedia, 2021). You’ll need a typical QR scanner to facilitate touchless transactions, but most smartphones and tablets now have a built-in QR code reader or support QR code scanning.
From its humble beginnings in manufacturing, the QR code today is getting more things done: tracing product info in a supply chain, launching marketing campaigns and, more recently, conducting business in the middle of a pandemic. We have also seen it simplify online customer review generation for about half of our clients.
The Features and Benefits of QR Codes in Online Review Marketing
At Rize, we always stress the importance of staying on top of your online ratings and reviews. A whopping 97 percent of customers now read online reviews and even expect companies to respond to reviews, especially negative ones, before making a purchase decision.
As part of our online review generation service, it’s our goal to help you get online reviews in the most efficient yet satisfying way possible. This is why we recommend using QR codes to enhance your success rate and complement your existing review generation tools. Here are the features of QR codes and the benefits that go with consumer review generation through a dedicated QR code scanner online:
Easy To Scan
QR codes are simple and easy to use. With many smartphones and apps functioning as a QR code reader these days, QR codes have become the most accessible means to encourage clients or customers to leave a review. “They do not contain a long visible link; that is, they take up little space on point-of-sale (POS) materials,” said Tim Clarke, Rize Reviews’ Senior Reputation Manager. This brings us to the next feature…
Easy To Deploy
Clarke added that you can generate a QR code with a direct link to the page where you get online reviews, such as Google Business Profile (formerly Google My Business) or another landing page that collects and displays your online ratings and reviews. With Rize, you don’t even have to worry about creating your QR code because one of our developers will do it for you (more on this later).
Easy To Recognize
The pandemic may have led to the emergence of QR code and QR scanner combo, but it’s the usability that has turned it into a global sensation. Now, consumers rely on it for digital payments, registration at restaurants (to be allowed entry in some) and, of course, generating reviews. Leverage that familiarity with receiving feedback from customers during their peak happiness point.
So, you’re probably quite convinced that generating QR codes is how to get more online reviews. But how do you do it exactly?
How To Leverage QR Code for Reviews
Before you start looking for a QR code scanner online for your brick-and-mortar establishment, you must know how to create a QR code dedicated to acquiring consumer review and feedback. Here’s how you can get your hands on it quickly:
Request a QR Code From Rize Reviews
Online customer review generation is made easy by our review generation tools, the simplest of which is the QR code. When signed up as our client, you can ask for this particular service – free of charge – and our development team creates the QR code for you within one day for any account.
The consumer review QR code links to your review page. That means you can show it to anyone you’d like to ask for a review. There’s no need to send lists to us or launch an email or SMS campaign, which can come across as disruptive to a lot of customers.
Get Your Customized QR Code
Thanks to QR codes, online review marketing can become instant and on the spot. You can have people scan the QR code for reviews where it is convenient. For example, patients can scan it in the waiting area, customers at the cash register or patrons checking the cafe menu. No waiting. No forgetting. Instant and painless.
That said, the placement and purpose can differ from client to client. For example, some of our clients print out the online customer review code on a business card, product packaging, flyers or banners and posters.
Develop a Strategy for Deploying It
You may be wondering if all industries can get online reviews through QR codes. The thing is, some industries do benefit more from them than others. Obviously, a restaurant is more likely to maximize the benefits compared to a plumbing company. Even if both were to request their customers or clients to use a QR code scanner online, you probably would bet on the diners to provide a comment about the food and service. However, based on experience, there’s no denying the power of online reviews in service industries.
With the right online review service provider and clients knowing how to use their devices’ built-in QR scanner, you can make this process as smooth and seamless as possible for all users. And you can do it for both service and product reviews.
Manage Your Reviews
So, you’ve rolled out a review request method that your clients or customers find easy to accomplish. But there’s more work to do. Gathering and managing reviews can include several complementary methods to ensure you maximize each channel.
If you want to know how to get more online reviews using QR codes and other means, you’ll have to determine the bandwidth and resources it will take to achieve your desired results. In the case of our clients, they enlist the help of an online review generation service provider so they can focus more on their products or services and operations.
Generate Quick Responses Today
The QR code is one of the most efficient review generation tools today. And the desired result is even embedded in its name – quick response. With this method and a QR code reader in their pockets, your customers or clients no longer think leaving a review is a chore. It’s a win-win for everyone.
However, while the process ends for them, it’s just beginning for you. If you’re genuinely committed to figuring out how to get more online reviews, you’ll need to monitor and optimize your QR code review generation activities. The feedback people leave on your review page needs to be read, responded to and resolved (if there are any outstanding issues). And you have to do everything effectively and sustainably.
Proactive review generation has some requirements that only professional online review service consultants or agencies can provide. This is where Rize Reviews steps in for our clients, lending our years of ORM experience to companies of all shapes and sizes. We have a well-rounded suite of solutions to make your life simpler and more straightforward, from review generation and review response to review monitoring.
Where QR codes are involved, you simply have to ask. We have made the integration process intuitive for everyone. It only takes one Zoom call to get you familiarized with the deployment, and we’ll take care of the remaining processes and the results.
Let’s get you started with QR code review generation first and then see how a more holistic approach fits your business. Call us today to talk to one of our experts.