Word-of-mouth advertising is so potent marketers have dubbed it the most effective form of promotion. In short, this mode of marketing consists of oral or written recommendations by satisfied customers given to potential clients of a specific good or service. These glowing testimonials are exceedingly advantageous to a business.
In the plastic surgery realm, specifically, your establishment needs to be backed by client support. Individuals who are considering going under the knife want to be certain the surgeon they’re working with has a favorable success rate. Studies reveal that 88 percent of prospective customers rely heavily on the recommendations they find online. With that said, here’s why positive plastic surgery reviews bode well for future business.
Reviews Boost Credibility
If your company has an honorable reputation, you’re more likely to sustain customers. Conversely, if your business has been cast into ill-repute, your clients will drop like flies. It’s more essential than ever for your firm to cement credibility while in its infancy. Testimonials are a surefire way to fast track this process.
Reviews Generate Sales
Encouraging feedback can be the deciding factor for a possible customer. If others have expressed their satisfaction with your product or service, it highlights your proficiency. As more people begin to discover your company’s merit, your success will soar.
Reviews Improve SEO
Any institution worth its salt understands the gravity of having a strong online presence. Without search engine optimization, it can be seemingly impossible to make a name for yourself on the digital domain. Fortunately, plastic surgeon reviews can put you on the digital map for SEO by helping you rank with organic search results.
Reviews Can Enhance Your Brand’s Exposure
More often than not, testimonials snowball into more reviews. This domino effect can either bolster or sully your status. If customers see that your organization has received a lot of feedback, they’re more willing to volunteer their opinion. It’s for this reason why you want the overall tone of your review section to be optimistic.
How To Improve Online Reviews
Now that we’ve identified the benefits of increasing both the quantity and quality of online reviews, the next step is learning how to put these marketing efforts into motion. Marketers and strategists alike maintain that businesses can improve their online ratings in the following ways.
Often, all it takes is a nudge in the right direction. Consumers are impressionable, so a little encouragement goes a long way. Most importantly, you’ll want the process to be straightforward. If your clients have difficulty leaving a review, they won’t waste their time looking for a solution. Consider placing a “leave your review here” link at the top of your website. If customers can’t locate your testimonials or find a way to leave a rating themselves, they’ll assume you’re attempting to conceal unsavory information.
Employ Healthcare Reputation Management Software
This nifty software seeks to simplify matters for customers. While a large portion of clients read reviews, very few take the time to provide feedback. The easier it is to leave a comment, the more likely customers will be to voice their point of view. Reputation management tools streamline affairs by directing clients to your business profile. If you’re looking to automate the review-writing process, healthcare reputation management software is a viable option.
Engage With Customers
One of the most overlooked aspects of good business is consumer engagement. If a patron has taken the time to supply feedback, you should recognize their efforts. Even negative reviews deserve attention. For every customer who leaves a rating, respond to them publicly. This savvy business tactic demonstrates both attentiveness and involvement.
The power of an incentive program is not to be undermined. By offering carrots, you’ll amass considerably more testimonials. Something as simple as a discount will lure in customers. However, you need to uphold inclusivity. In other words, these incentives need to be available to all and not just to those who offer encouraging words.
How To Manage Online Ratings
Once you’ve incorporated these suggestions into your operations, there’s still work to be done. The next phase of the process includes managing your plastic surgery reviews. Online review management involves bolstering your reputation and keeping clients informed. Here are some ways you can administer your online ratings effectively.
Rash decisions have no place in business. Though you may feel compelled to silence a disgruntled customer, addressing them in a tasteless manner will only support their argument. With that said, it’s imperative you take your time and figure out the appropriate words to use. A polite response is conducive to a harmonious relationship, and you may change their perspective by taking a courteous approach.
The more prompt you are, the better. When consumers feel heard and valued right away, it makes them feel of paramount importance. Since your success hinges entirely on your customers, it’s wise to appease this desire. Moreover, you don’t want bad reviews to run rampant. If you see negative feedback, it’s critical that you nip it in the bud.
Stay Up To Date
Your most recent plastic surgeon reviews should be displayed first. If a potential client deems a rating outdated, they’ll write it off as irrelevant. In essence, consumers are more likely to give their business to organizations that offer current ratings.
Use Social Media
Though it may not be your company’s primary platform for reviews, that doesn’t deter clients from leaving ratings on social media sites. Browse through the comment section of your Facebook, Twitter and Instagram pages to see if customers are generating any buzz there. You’d be surprised how frequently customers flock to the comments in search of pertinent information.
Enlist The Help Of An Industry Professional
If you lack the necessary tools, experience and resources, additional help may be warranted. There are companies that specialize in online reputation management and offer a full suite of products and services that laymen otherwise wouldn’t have access to.
Does your plastic surgery office need more online reviews? Rize Reviews is an online review tool that makes it easy for plastic surgeons to build their online reputation and increase business. Start your two-week trial today.