Online reviews play a pivotal role in the success of a business. In fact, studies reveal that 90 percent of consumers consult online testimonials before deciding whether or not a company is worthy of their business. When it comes to more delicate affairs such as dental services, prospective clients are more reliant on the opinions of others.
When it comes to orthodontic procedures, potential customers want to know they’re in good hands. As an attempt to forecast their future, consumers reference past experiences. It’s for this reason why positive orthodontist reviews are conducive to enduring prosperity. Here are some additional reasons why online orthodontist reviews are critical in shaping a company’s reputation.
Ratings Boost Exposure
In the business realm, success equates to increased exposure. The more notable you are, the more eminent you become. If your business is home to a wealth of glowing testimonials, you’ll inevitably win support from the public. As a result, your brand will gain traction, your website will start ranking for SEO and you’ll become more visible across the digital domain.
Ratings Demonstrate Credibility
Consumers take kindly to companies that have a strong online presence. In their eyes, this resonates dominance and professionalism. When clients regard you as a credible source, you evolve into a trusted establishment. One surefire way to gain the trust of future clients is through online reviews.
Ratings Drive Sales
For consumers to believe in the quality of a product or service, they demand evidence. Online ratings are the social proof they’re after. If a potential client can validate your competence, they’re more likely to offer you their business. With that said, reviews are wildly effective in generating sales and leads.
Increasing Customer Engagement
While there’s no refuting the efficacy of online testimonials, acquiring this feedback is often easier said than done. If you’re looking to reap the above benefits, here are some expert tips on how to garner customer reviews.
Ask For Insight
More often than not, all you have to do is ask. By seeding the idea, it motivates clients to voice their opinions. Following an appointment, consider sending an email asking for feedback. A simple star-rating system typically does the trick. It’s important to incorporate a comment section as well. Consumers are always eager to divulge their innermost thoughts, so giving them a chance to do so will bode well for more detailed ratings.
Make It Simple
Customers loathe being inconvenienced. As an attempt to appease public demands, it’s your job to put a premium on simplicity. If your clients can’t locate your business profile, they won’t dedicate time to looking for it. You need to make this page easily accessible and simple to navigate. Your patrons shouldn’t have to jump through hoops to provide feedback.
Use Outsourcing Solutions
If you’re interested in automating affairs, there are numerous avenues to pursue. Enlisting the help of an industry specialist is a viable option for those who are inept when it comes to healthcare reputation management. These companies reach out to your customers for you and field questions on your behalf. Not only does this free up time on your end, but it streamlines the process for your clients as well.
Offer An Incentive
If your customer ratings are unsettlingly low, incentives can help get the ball rolling. Freebies, coupons and discounts are all enticing rewards. There’s no more efficient way to inspire clients to volunteer their viewpoints. Bear in mind that your incentive program will apply to all commenters. In other words, even disgruntled customers will be rewarded for taking the time to supply feedback.
Managing Online Reviews
Once client testimonials begin trickling in, you’re headed in the profitable direction. However, your reputation isn’t going to manage itself. In the hopes of maintaining a prestigious status, the onus is on you to govern your customer ratings effectively. Here are some pointers on how to remain in good standing with your clients while keeping review rates high.
If you want your customers to believe you care, swift replies are warranted. This approach demonstrates superb customer service and is a savvy way to keep consumers engaged. What’s more, you don’t want any negative comments to spread like wildfire. As an attempt to keep chaos from erupting, you need to address unsatisfied clients quickly.
Nothing will cast you into ill-repute quicker than undignified behavior. If a consumer has expressed their contempt with your service, work towards correcting the situation. After all, the customer is always right. There’s no need to make a mountain out of a molehill. When unsatisfied patrons make themselves known, treat them with patience and understanding. As a result, you’ll end up looking like the good guy.
Monitor Your Reviews
If you’d like to master healthcare reputation management, it’s crucial to stay on top of things. You don’t want any ratings to fall between the cracks. When consumers perform Google searches on a business, ratings are the first thing to generate. If you fail to supervise this activity, you may be unknowingly impeding your company’s growth. Account managers recommend setting up daily reminders.
Keep It Fresh
Consumers aren’t interested in old content. Outdated reviews carry considerably less weight than current ratings. Therefore, it’s imperative to display your latest testimonials first. Consider adding filter settings. That way, clients can search based on the date comments were submitted. In short, you want your customers to be privy to the pertinent information and not get bogged down in irrelevant details.
Perhaps you aren’t willing to assume this responsibility. Perhaps you don’t have a large enough staff to handle generating more reviews. If so, you can employ an online reputation management firm. It will provide an analysis of your customer ratings, and an online reputation management company even offers response templates. No doubt a simplified approach, many opt for this alternative. Many times it not only saves you time but also money.
Does your orthodontist office need more online reviews? Rize Reviews is an online review tool that makes it easy for orthodontists to build their online reputation and increase business. Start your two-week trial today.