When it comes to online reputation management for construction companies, several different things need to be factored in, especially if you are building your brand from the ground up.
What’s interesting is that even construction companies who have built a powerful word of mouth reputation still neglect to set up their online presence. Not doing this only hurts them in the long run because 97% of consumers use the internet when researching local services.
Set Up Your Business Profile on a Variety of Online Directories
With a statistic like that, construction companies really do need to set up an online presence, and while social media may seem like the place to be, those working in this industry have other popular online directories that they can utilize to help them not only build their business but their online reputation as well.
Angie’s List is an online directory that collects more than customer reviews. It also provides the public with an outstanding list of home service providers and contractors that have plenty of experience in the industry.
With this directory, members leave honest reviews that cannot be submitted anonymously. Angie’s List also allows contractors and companies to respond to customer reviews, opening up a line of honest communication that can help improve a brand’s online reputation.
HomeAdvisor is more than a directory—they also help pair you up with ideal contractors in your area that fit your project. Once a consumer receives their recommended pros, they can review what other clients have had to say about the company, and then they get to choose who seems like the right fit for them.
Houzz is another home improvement site that not only gives consumers access to contractor reviews but also ideas and inspiration for their home improvement projects. The website prides itself in not only being able to provide consumers with the right professionals to complete their project but the ability to join as a community member to get the most out of their home project experience.
Other Popular Online Directories
While these industry-related online directories are a great way to collect new business and monitor your online reputation, there are several other places that you can turn to in order to generate a positive buzz around your construction company, including:
- Google My Business
- Yellow Pages
- Better Business Bureau
These sites are all frequented by the public, and they offer brands the chance to reply to commenters to help you remedy any situations that may arise.
Simple Methods to Getting Better Online Reviews for Contractors
Contractors, especially those new to the business, rely a lot on positive word of mouth. Besides doing an excellent job on your project, contractors can ask their clientele to leave a review of their experience on various online directories or social media pages. While asking them directly can feel a tad awkward, there are a few methods that can get the job done.
Leave a Card
Leaving a card with your information and asking your client to leave a review on your social media page is pretty simple, and standard practice. By handing them your card at the end of your project, clients will be more inclined to follow through because the project is still on their mind.
Follow Up with a Call
A follow-up call is another great way not only to see how they are feeling about the finished project, but it’s also an excellent opportunity to ask them to leave a review of their overall experience. While guiding them to your social media pages or website may seem easier, don’t be afraid to ask them to leave a review on whatever site they may have gotten your information from or provide them with a specific site.
Send Customer an Email
Much like a follow-up call, a follow-up email is a great way to check up on your client and see if they are satisfied with the work you completed. You can also easily include a link to a review site for them to leave a review of their overall experience, making it a simple task for them.
Let Rize Reviews Simplify Your Online Reputation Management
Rize Reviews makes managing your construction company’s online reputation a simple task. All your company has to do is provide our team with your pre-made contact list, and then we’ll handle everything else for you!
What if your company doesn’t have a pre-made list? That’s okay, too! We’ll go ahead and set up a customized review kiosk in your brand’s store so that your consumers can stop and leave a quick review.