When it comes to your health and choosing the right healthcare clinic for your needs, do you turn to the web to find out who has the better reviews in your area? If the answer is yes, then you are in good company.
In fact, 77% of consumers begin the search for healthcare online. With a number like that, online reputation management for healthcare clinics becomes absolutely vital.
What is Online Reputation Management?
Online reputation management (ORM) is the practice of creating varying strategies to help shape or influence the public’s views and opinions of your organization.
The public’s voice will be heard, and online reputation management agencies, such as Rize Reviews, work hard to provide clinics with services that help them manage not only the overall reputation but also monitor incoming customer testimonials.
ORM agencies will generally focus attention on reaching out and asking your customers for reviews that will then be placed on your prominent online pages. such as your websites and even social media profiles.
Why Patient Reviews Matter
When it comes to the healthcare industry, patient reviews are essential. People only want the best care and top-notch accommodations to ensure a healthier lifestyle. With so many varying hospitals and clinics available to consumers, it is vital that healthcare clinics know why these reviews matter.
Reviews Establish Trust & Credibility
Patient reviews not only help to establish a clinic’s credibility but also help to establish a line of trust between prospective patients and those who work in these facilities. People turn to the internet to decide who is worth their time and trust, so having a low patient rating could severely impact whether or not you are chosen as a healthcare provider.
For healthcare facilities and nursing homes, a low star review rating can mean:
- Fewer hospital referrals (also less referrals from case managers)
- Lower census
- Lower admission rate
- Empty beds and less revenue for the facility
For a hospital, a low performance rating can possible lead to a reduction on Medicare reimbursement rates. That can be a critical blow for a hospital’s bottom line.
Positive Reviews Increase Patient Referrals & Clinic Reputation
When clinics show individual investment in the care and overall well-being of patients, those patients are more likely to refer friends and family—increasing the clinic’s overall word of mouth reputation.
Having patients discuss their positive experiences on review sites helps increase your overall online reputation as well. This then helps broaden your overall word of mouth reputation and increases your chances of bringing in new clientele.
What Patients are Looking for When Reading Healthcare Clinic Reviews
Patients often turn to the internet for healthcare clinic reviews for specific information.
One of the top pieces of information that potential patients want to know is what sort of accommodation the clinic provides.
- What are the waiting rooms like?
- How clean/organized is the office?
- Are the exam rooms cramped or spacious?
- How long is the wait time to be seen?
- Is there a priority for urgent care?
These are only a select few questions potential patients are skimming for when researching and reading healthcare clinic reviews. So, it’s beneficial to pay careful attention to what people are saying so you can improve on overall patient satisfaction.
Another aspect that potential patients are looking for is personalized care.
- Does your clinic provide personalized care?
- Do you take the time to really listen to your patients’ concerns?
- Do you take the time to really discuss all the options for care?
Again, these are areas you’ll want to pay particular attention to because it determines if a potential patient will trust you enough to even step foot in your clinic or if they will take their business elsewhere.
Finally, prospective patients want to know what the quality of care your clinic will deliver.
- Do your doctors and nurses have outstanding bedside manner?
- Are all options considered when caring for a patient or does a doctor simply go with the “routine?”
- Does the staff ensure that all your questions and concerns are met throughout your stay?
If your clinic lacks in this area, then prospective patients are sure to move on to the next healthcare clinic that has proven to take the time to address all these concerns and more. This is why monitoring your clinic’s online reputation is so critical.
Where to Look for Online Reviews for Healthcare Clinics
Healthcare clinics can collect online reviews in several ways. However, leading clients to online directories is one of the best ways to go. These locations can include:
Let Rize Reviews Help Manage Your Healthcare Clinic’s Online Reputation
Rize Reviews helps companies take the complexity out of managing a brand’s online reputation. Simply provide Rize Reviews with your pre-made contact list and let us do the rest of the work for you.
Don’t have a pre-made list? That’s OK, too! Rize Reviews will set up a customized review kiosk in your store so that your consumers can stop and leave a review.
Are you looking for a better way to manage your online reputation? Give our services a try for two weeks and see all that Rize Reviews has to offer!