If you own a business with a digital presence, there’s a good chance that your customers have written a Yelp review. While getting online reviews help boost your visibility, negative reviews can impact your reputation and cause you to lose prospective customers.
A Review Trackers survey reveals that 45 percent of consumers decide to visit a business after reading Yelp reviews. This is one reason you should come up with a Yelp review management strategy to get more positive reviews than negative ones.
Don’t make the mistake of ignoring negative reviews. Doing so will hurt your business in the long run. People can see if a company is ignoring negative feedback and, therefore, considers the business indifferent to their customer’s concerns.
Managing negative feedback can be tough, especially as a business owner. If you are easily flustered when reading these reviews, then you can delegate your Yelp review management to your marketing team or hire a Yelp review management agency to help you out.
You can check out Rize Reviews’s online reputation management software and review response services if you want to hire a Yelp review management company that delivers the best results.
The Importance of Yelp Review Management for Your Business
Whether you’re doing it within your organization or hiring a Yelp review management company, the reasons for managing Yelp reviews remain the same.
Here are the most common reasons to focus on online reputation repair.
1. It’s an Opportunity to Improve Your Business
You won’t know that you need to improve unless your customers tell you about it. Having a proper Yelp review management strategy can help you understand your customer’s needs and make the necessary changes to address them.
2. It Can Turn Negative Reviews to Positive Ones
Having a Yelp review management system in place can shift a customer’s review from bad to good. When you take the needed actions to resolve their concerns, you can drastically change their opinions and update their feedback from negative to positive.
3. Improve Your Online Reputation
Having a Yelp review management strategy that focuses on getting more positive reviews is a great way to boost your online reputation. You can focus on improving your product or service and encouraging new customers to leave reviews.
4. Save Time and Money
If you’re hiring a Yelp review management agency, then you can save time and money spent on training employees or doing it yourself. Rize Reviews offer Yelp review management services that include full management of your online reviews, including those on Yelp.
5. It’s Great for Search Engine Optimization (SEO)
Having a regularly updated Yelp review pages helps boost your online visibility and SEO ranking. When people search for your business, some of the information might come from Yelp reviews. Even if your site does not rank, people can still find your business via Yelp.
How To Create a Yelp Review Response Strategy
If you can’t hire a Yelp review management company, you can apply these strategies to manage your Yelp reviews effectively.
Before you can do anything on Yelp’s platform, you need to register your business. Doing so will give you access to their review management tools and closely monitor your reviews. Once you have your business listed, you can respond to reviews, upload business photos and track user views and leads.
Here are some tips on creating your Yelp review response protocol:
1. Assign a Dedicated Person or Team for Responding to Yelp Reviews
If you are the business owner, then you’re the best person to answer reviews. However, if it’s not possible, you can train a member of your customer service or marketing team to do the way you want it done.
2. Create a Response Review Template, but Personalize Every Response
For consistency, you need to have a template for your Yelp review response. Gather the most common questions or concerns you get from Yelp reviews and write a reply for them, making sure to alter some words to avoid sounding monotonous in your review pages.
Rize’s negative review response service provides tailored responses to each review. We monitor and respond to negative reviews within 24 to 48 hours.
3. Respond Right Away
Studies have shown that consumers expect businesses to reply to a review within 24 to 48 hours. Being timely shows you care about your customers and are sincere in resolving their complaints.
4. Apologize and Provide a Solution
The purpose of responding to Yelp reviews is to communicate with your customers. When you get a negative Yelp review, it’s important to apologize no matter who is at fault. Explain what went wrong and assure the customer that it won’t happen again.
5. Follow Up With Customers Who Left a Negative Review
When you’ve improved and resolved problems that your customers brought to your attention via a Yelp review, you would want to know if the solution worked. Get back to customers who gave you negative feedback and ask them if they can update their reviews from negative to positive.
Rize provides review generation services that encourage your loyal customers to leave reviews for your business.
With a focus on improving your online reputation while serving your customers, you should be able to develop a Yelp review response strategy that works. You don’t have to be a Yelp review management expert to know how to recognize your customer’s needs and respond accordingly. The key is to respond appropriately and on time while letting the customer know you are working or have worked on the problem.
The Advantage of Hiring A Yelp Management Agency
Sometimes, you want a Yelp review management expert to step in and help. Maybe you want to remove Yelp reviews but you’re not sure how to get it done. Other times, you might find yourself overwhelmed by the amount of reviews as you feel unable to deal with them all.
Rize Reviews provides Yelp management services as part of its online reputation management and review response service. We ensure that all reviews get the correct response. We can also help remove Yelp reviews if they appear fraudulent or violate Yelp’s guidelines.
In addition to review response, our Yelp review management experts will monitor your brand mentions across all review platforms, including Google and Facebook.
Can You Remove Yelp Reviews?
There’s no guarantee that Rize can remove Yelp reviews for you. Yelp has clear review removal guidelines stating three reasons to remove a review:
• If the reviewer has a conflict of interest (promoting a competitor)
• If the reviewer isn’t writing about his experience (it’s about someone else’s experience)
• If the reviewer uses hateful or lewd language and if the reviewer reveals a guest’s or employee’s private information
If a review does not fall into these categories, then it’s difficult to have it removed. Yelp recommends responding directly to the review to correct any misinformation or misunderstanding with the reviewer.
Are you ready to choose Rize Reviews as your Yelp review management agency? Contact us today to get started.