Is Your Brand Trustworthy? How To Demonstrate Trustworthiness With Your Customers
No matter how great products or services are, customers are unlikely to buy if they perceive the company as untrustworthy. A brand, as Elon Musk pointed out, is a perception. So,… Read More »
Rebranding and Reputation Management: What You Need To Know
Companies rebrand to reposition themselves in the market and grow their business. So, what is rebranding? Rebranding is changing the corporate image and perception of customers and the general public of… Read More »
What Is the Service Recovery Paradox and How It Enhances Your Brand Reputation
You did your best to provide the best products and went out of your way to please customers. But like the world’s most beloved brands, you might also have dissatisfied customers…. Read More »
How To Manage Bad Reviews From Your Employees
A collection of genuine positive online reviews is a force to be reckoned with. It can be the driving factor that dictates the success or failure of a business and propels… Read More »
How To Set Up a Local Business Listing and Why It’s Important
Your business may be doing well, but that doesn’t mean it couldn’t be better. Any company, regardless of size, can profit from having local listings. Take it from Google and Ipsos… Read More »
How To Use Your Apple Maps Reviews To Grow Your Business
Apple Maps sources its business data from various sources like Yelp and TripAdvisor. Unfortunately, there was no way to add a business. So, the next best thing was to get listed… Read More »
How To Generate More Online Product Reviews and Boost Consumer Confidence
When it comes to running a business in an increasingly digitized world, the saying “if you build it, they will come” is no longer applicable. Even if your eCommerce website is… Read More »
What Is the Better Business Bureau and Why It Matters to Your Online Reputation
The Better Business Bureau (BBB) has been “advancing marketplace trust” since 1912 by rating businesses based on metrics such as trustworthiness and performance. Its grading system has changed a few times… Read More »
How To Ask Busy People for Online Reviews
A lot of businesses don’t have a review generation strategy in place. This is unfortunate because online reviews offer many benefits. They help shape consumer decisions, strengthen a brand’s presence and… Read More »
How To Delete Spam Reviews on Facebook
By and large, Facebook reviews – including the negative ones – benefit your company. Fake reviews, meanwhile, are troublesome. While some are harmless pranks pulled by online trolls, others can be… Read More »