Customer Experience

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What Is Customer Lifetime Value (CLV) and Why It’s So Important for Your Business

What Is Customer Lifetime Value (CLV) and Why It’s So Important for Your Business

By Andy Tubig | August 24, 2023
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In today’s competitive business landscape, existing customers are the lifeblood of success. According to Semrush, existing customers are 50% more likely to try your business’s new product. These loyal patrons are also 31% more likely to spend more on their average order value with your business. One of the best ways to unlock the full… Read More »

What a Business Should Do About Declining Brand Trust

What a Business Should Do About Declining Brand Trust

By Andy Tubig | June 27, 2023
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Brand trust is the cornerstone of every successful business. Building brand authority and earning customer trust takes years, but a single negative incident can instantly shatter it.  What happens when customer trust is lost, and is it possible to regain it? In this blog, we explore how to build brand trust, win back customers and… Read More »

Take Control of How Customers Perceive Your Business Online

Take Control of How Customers Perceive Your Business Online

By Dolly Kate Ching | May 2, 2023
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If your business is struggling to scale or, worse, survive in your market, then you might want to look into customer perceptions toward your brand. A ringing customer perception translates to profitability as it increases brand loyalty and referrals. So, what is customer perception, exactly? What Is Customer Perception or Customer Brand Perception? Customer perception… Read More »

Proven Ways To Create a Memorable Experience for Your Customers

Proven Ways To Create a Memorable Experience for Your Customers

By Misty Casul | April 27, 2023
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Creating a memorable customer experience (CX) is critical for businesses and can help improve customer loyalty. With outstanding client experience, you can enhance word-of-mouth marketing, get more referrals and boost your revenue. Aside from higher profits, it also increases customer retention and improves your brand’s reputation. We’ll cover the following in the discussion below: •… Read More »

Customer Experience Management for B2B vs B2C: 5 Things You Need To Know

Customer Experience Management for B2B vs B2C: 5 Things You Need To Know

By Arrabon Toribio | April 20, 2023
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Customer service experience is the sentiment associated with a company’s ability to provide a positive customer experience in business-to-business (B2B) and business-to-consumer (B2C) transactions. Today, it involves more than just providing support and resolving customer issues; it now encompasses interactions between the brand and its customers on a more public scale.  In today’s business landscape,… Read More »