Online reviews and star ratings play a part in increasing conversions. But unfortunately, some businesses are unaware of their importance. Even if they are aware, getting customers to leave reviews is akin to an exercise in futility. Here are creative ways to incorporate feedback collection in the buyer journey to enhance your digital marketing campaign…. Read More »
There is an old saying that goes, “If you don’t have anything nice to say, don’t say anything at all.” However, in the business world, particularly in online reputation management (ORM), a negative review may not be “nice” by its very nature but can be altogether helpful. It helps consumers make informed decisions while showing… Read More »
Patient satisfaction surveys are invaluable tools that help improve health care. For one thing, medical practitioners can use the insights to improve patient satisfaction and well-being. These surveys also allow institutions to optimize patient journeys, thus improving the experience. Generally, there are four ways to collect patient satisfaction surveys. Administer the survey by having the… Read More »
Local business listings management shouldn’t be optional for businesses today, not when most consumers use search engines like Google to look for local companies. As someone operating locally, you can’t afford to discount the importance of having a local business listing and put citation management on the backburner. Consider this: Google partnered with Ipsos MediaCT… Read More »
Consumers today take so much more time researching before making a decision to purchase. But because of the overwhelming amount of information available online, it’s clear that businesses have to keep their customers engaged at every stage of the buyer’s journey. The best way to do that is to curate the content you show them… Read More »