Yelp business reviews have proven instrumental in helping shoppers make informed decisions when finding the best products, services and restaurants. We don’t doubt you’ve read Yelp reviews yourself and benefitted from them. Ranking number 1 worldwide, Yelp is the most visited Public Records and Directories website this year (Similarweb). In 2021, it gained 132.91 million… Read More »
The foundation of a successful business is a positive online reputation. Brands with a positive influence attract more people since they are perceived as more capable of providing value. Due to this good brand standing, they can charge premium prices for their offerings and generate more revenue. However, due to the nature of franchise brands,… Read More »
Surveying your customers has immense potential for improving your products and services. When you get customer feedback, you obtain critical insight to provide more value to clients. However, the massive volume of surveys that clients receive and are asked to complete can be pretty exhausting. Because of this experience, only nine percent of clients take… Read More »
Positive online reviews have an enormous impact on customer purchasing behavior. Studies show that 95 percent of consumers tend to read reviews first before buying anything online. On top of that, eight percent of buyers use Google ratings and reviews to discover new local businesses. (Spiegel Research Center, 2021) The same study also points out… Read More »
Businesses receive negative reviews for various reasons. Some customers choose to bring their complaints online because they expect an apology after experiencing a sub-par service or product. Others want a refund. And some reviewers wish to warn others about your supposedly less-than-superb offerings. This blog post discusses the most common types of customer complaints and… Read More »