The conversation about mental health has been gaining more and more prominence in recent years. The stigma surrounding mental health issues is dissipating, and younger people are more open to discussing their mental health status than previous generations. According to a survey conducted by the American Psychological Association (APA), 87 percent of adults in the… Read More »
It’s no secret that ratings and reviews are crucial for a business’s online presence. In this day and age, most customers rely on the information they find online to evaluate their options. In response, businesses turn to brand reputation management tools to get more reviews from their customers and bolster their online reputation. One such… Read More »
Consumer trust is highly essential for businesses, especially to the heating, ventilation and air conditioning (HVAC) industry, which greatly depends on referrals to gain clients. Thanks to the internet, a lot of these word-of-mouth marketing referrals have migrated online and taken the form of online reviews. And in this digital age, nine out of 10… Read More »
Local search engine optimization (SEO) is in a constant state of change. In the early days of December, many businesses saw their rankings take a dip on local search and were quick to attribute these fluctuations to a possible local search algorithm update, which Google later confirmed. The update was poised to revolutionize the local… Read More »
Reputation means everything to businesses. This is especially true for those in the legal industry, which heavily relies on word-of-mouth referrals to attract clients. Litigation and other legal processes can be highly emotional and costly – naturally, clients want to work with someone they can trust, somebody with demonstrated credibility and a proven track record…. Read More »