It’s no secret that ratings and reviews are crucial for a business’s online presence. In this day and age, most customers rely on the information they find online to evaluate their options. In response, businesses turn to brand reputation management tools to get more reviews from their customers and bolster their online reputation.
One such tool comes in the form of quick response (QR) codes, which offer versatility and flexibility to aid businesses in their review generation tactics.
The use of QR codes became more widespread than ever during the pandemic as businesses sought technologies that allowed touch-free experiences for their customers. Apart from their early use in manufacturing, they had not yet caught on due to the need for separate software to serve as QR code readers. But with newer smartphone models possessing native QR code readers, it’s become easier to scan those pixel-style barcodes arranged in a matrix.
As more businesses reopened following loosening restrictions, restaurants were quick to adopt QR codes, replacing paperback menus with virtual ones to ensure customer safety.
Here’s how QR codes work in the restaurant industry: A customer uses their phone camera to scan the code on the table, which takes them to a web page containing the menu. Most of us are probably familiar with this now-common application.
But how does using QR codes help generate reviews? This blog will discuss the benefits of QR codes in business reputation management and share some clever ways to ask for reviews using a business QR code generator.
How Using QR Codes Helps Generate Reviews
In a 2017 study, Podium revealed that 93 percent of consumers found online reviews for local businesses as helpful as product reviews on eCommerce marketplaces like Amazon. Because of how valuable reviews are, 76 percent of customers will leave a review when asked to do so, according to a 2019 study by BrightLocal.
Yet, many businesses still find it challenging to get more reviews despite the customers’ willingness to leave them. It may just be that they don’t know how to ask for reviews. But for customers, one often-cited reason for not leaving a review is the complicated process involved when leaving ratings and reviews. After all, even the most loyal customers wouldn’t want to go through several hoops just to leave a review.
QR codes offer a more seamless way for customers to leave reviews. With native QR code readers conveniently installed in their smartphones, customers will only need to scan the code published anywhere that’s convenient for them to be taken directly to the review page.
By streamlining the review process, you’re giving customers one more reason to engage with the business and leave a review.
Benefits of QR Codes in Review Generation
The benefits of QR codes are immense for helping businesses generate reviews. But what makes them advantageous in business reputation management?
Here are some key features of QR codes:
QR codes are easy to scan. All you need to do is take a quick snap on your smartphone to follow the embedded link. Back in the early 2010s, you needed to download a separate piece of software to read the code and a mobile internet connection, which wasn’t as reliable as it is today.
Thanks to the power of modern technology, review generation can be as easy as knowing how to ask for reviews using this seamless tool.
With the help of a business QR code generator, you can easily set up your review process by embedding a link to just about anywhere on the internet.
Whether it’s your Google Business Profile (formerly Google My Business) or your Yelp review page, it takes just a few simple steps to get more reviews from your customers through a custom QR code.
It gets even simpler with Rize. Just give us a call, and our reputation management consultants will generate a QR code for you immediately.
Without a doubt, QR codes are some of the most easily recognizable images today.
In the early 2010s, they showed up anywhere from shoes to billboards. Today, they have become an essential component of running a business in the pandemic era. More and more businesses rely on QR codes for touchless payment systems, shopping assistants, virtual menus and, now, for generating reviews.
How To Use a Business QR Code Generator in Brand Reputation Management
So, now you’ve learned how QR codes work in reputation management. What’s next? It’s time to look for a business QR code generator that can help you in brand reputation management.
But before using free QR code generators online, you should know that they come with inherent risks. Many of these code generators you see online could pose a security risk not to your QR codes but to users. These include:
- Changing target URLs to pages that collect user information for phishing schemes
- Addition of redirects that lead to malware websites
Malicious usage of QR codes poses a real threat not just to the security of your customers but also to your business’s online reputation. So, instead of relying on just about any QR code generator online, consider using Rize’s online reputation management software.
All you have to do is sign up for our free service, and we’ll get you a custom review QR code in just two steps:
- Request a QR code from our reputation management consultants.
- Get your free review QR code that points to your Google Business Profile or any other review page.
But it’s not enough to just have QR codes – you need to learn how to ask for reviews and create a dedicated strategy for review generation. In the next section, we’ll show you how.
Clever Ways To Ask for Reviews
Now that you have your very own custom QR codes, it’s time to put them to good use. Here are a few ideas showing clever ways to ask for reviews using your custom QR code:
Stickers on Product Packages
Many eCommerce businesses struggle with getting customers to review their products after delivery due to several reasons. One of the biggest reasons is that customers find it tedious to log back into their account, go to their profile and place the review manually.
Instead, make the review process more effortless by placing a review QR code on the product packaging. Customers can then scan the code, which then takes them directly to the product review page instead of visiting the eCommerce store just to leave a review.
Motivational Posters at the Gym
Adding review QR codes to motivational posters and other signage inside your facility makes it easy for your gym members to leave reviews after a satisfying class or workout session.
Print Them on Table Tents and Receipts
QR codes are on the rise in restaurant businesses, offering touchless menus and payment systems when health and safety concerns are at an all-time high. So why not make it easier for customers to leave a review by adding review QR codes on table tents, point-of-sale (POS) materials and receipts? This way, customers can rave about your stellar service and excellent food and not worry about sanitation issues.
Signage Around Your Retail Store
QR codes are not only great for advertising new products and promoting your next sale but also for getting customers to leave reviews. With a review QR code at the counter and aisles, shoppers get an instant way to provide accurate feedback on your products and services.
Add QR Codes to Hospital Forms
Hospitals and healthcare providers find it challenging to ask for a review, given the nature of their interactions. Adding QR codes on hospital forms and business cards offers a more discreet way of asking for reviews from patients.
Generate Reviews More Efficiently
We’ve shown you how QR codes work and how they’ve become one of the most efficient methods for review generation. Instead of having your customers visit your review pages manually, you can make the review process easier by taking advantage of smartphone technology – using QR codes just makes sense.
But collecting reviews through QR codes is just one part of your online reputation management strategy. To enjoy the benefits of a positive online reputation, you need to commit to proactive reputation management, starting with review monitoring, responding to online reviews, resolving possible issues and engaging with your customers. Make this process easier with a reliable reputation management partner that can help you take control of your online reputation.
Rize is your strategic partner in taking full advantage of the power of reviews to boost your presence online. We offer advanced review generation services, including online reputation management software, backed by years of experience in the industry to help you improve your online standing. Get started on your journey today.
Simply ask for a custom QR code, and we’ll help you develop an efficient strategy to integrate QR codes and our reputation management services into your business processes. Give us a call or contact us through this form for a free consultation session.