Getting More Reviews
How Financial Advisors Can Ramp Up Their Online Review Management
Customers tend to be very careful when searching for financial advisory services. They do what it takes to find the best financial advisor out there, from performing extensive online research to reading through threads of service or product reviews. After all, it’s their hard-earned money at stake. As online financial advisors, it pays to remember… Read More »
The Difference Between Written and Video Testimonials and Why You Need Both
By now, you should have no doubts about the value of testimonials for businesses in any industry. In a previous post, we talked about what testimonials are and how they benefit your business. A powerful online reputation management or ORM marketing tool, customer testimonials are written or spoken recommendations from existing customers that establish the… Read More »
Customer Engagement Strategies That Help Boost Your Reputation Management
Reputation management is always a challenge for any business. With every review shared or comment posted across different platforms, the public perception surrounding your brand is being molded and constantly redefined. So how do you adapt? By being proactive in your approach and adopting a customer engagement strategy to improve your prospects’ perception of you. … Read More »
How To Ask For a Testimonial From a Client
A customer testimonial showcases the best of what your products and services have to offer – through the eyes of your happy customers. It’s an indispensable convincing tool, but getting the kind of customer testimonial that really helps your business requires a proactive approach. Planning the who, what, when and how behind your customer testimonial… Read More »
How a Business Should Respond to Online Trolls and Hate Speech (Dos and Don’ts)
Responding to negative reviews is one thing – but what if it escalates, and you’re suddenly dealing with troll attacks and full-on hate speech? Being aware of this ugly side of the internet and its effects on your business can prepare you in the event it does come for you. For starters, you need an… Read More »