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Building a brand image and brand reputation is never an easy feat. When a new business opens, it takes time to curate an image, get on the radar and have new customers take a chance on the brand. But, done correctly, you’ll find your business growing its base of loyal customers after some time.  What’s… Read More »

Businesses are increasingly leveraging automation tools to streamline their processes, power their digital marketing strategies and respond to customer reviews. With the proliferation of automation software that promises fast, “personalized” responses to feedback, you might be wondering if there’s still a need for the human touch. The short answer is yes. Customers often still prefer… Read More »

Building a reputation takes a long time. While the premise is that the products and services must be good, brands must ensure a positive customer experience to establish a positive brand image. Unfortunately, risks to this image, from negative reviews to natural disasters, are inevitable. So businesses must be prepared to respond to a crisis… Read More »

No matter how great products or services are, customers are unlikely to buy if they perceive the company as untrustworthy. A brand, as Elon Musk pointed out, is a perception. So, businesses can only succeed if customers believe in their authenticity, honesty and trustworthiness. Hence, building customer trust must be integral to marketing campaigns. Why… Read More »

Companies rebrand to reposition themselves in the market and grow their business. So, what is rebranding? Rebranding is changing the corporate image and perception of customers and the general public of an organization, its products and services. Creating a new identity often entails changing the brand name and logo. At the same time, rebranding strategies… Read More »