Getting More Reviews
The Ultimate Guide to B2B Reviews in 2023
Online reviews play an essential role in building a brand’s online reputation. Of course, marketing and advertising can only do so much to attract your audience, but the consensus of customer testimony can make or break your business. While this is often the case for business-to-consumer (B2C) companies and their consumer base, the same can… Read More »
The Importance of Online Reviews for Franchises and How To Encourage Your Franchisees To Generate More
Franchise reviews are a source of free organic content and traffic for your business. They also provide effective advertising that creates a positive impact on your brand. When potential customers read a positive franchise business review, it increases their trust and confidence in your business. This effect potentially boosts your search engine optimization (SEO) efforts… Read More »
Why Online Customer Reviews Are the Ultimate Salesperson for eCommerce
If consumers were to choose between a marketer and a fellow consumer’s voice, they would go for the latter every time. Online reviews resonate with curious shoppers because they are credible, impartial opinions from previous buyers, whether for a pastry shop on Yelp, an upcoming trip to Sicily on Trip Advisor or a new espresso… Read More »
4 Reasons To Ask for Video Testimonials
In a world where fake news is rampant and influencer mistrust is rising, businesses need to find an alternative method to establish credibility without sensationalizing sales claims. The answer lies in testimonials – a statement from a previous customer detailing how a product or service helped them. Most reviews in the digital marketing landscape are… Read More »
Is It Better To Take a Preventative or Reactive Approach to Spam and Online Abuse?
Spam and abuse can be a nuisance to even the most secure websites. Many of us can tell the difference between a negative comment and what is a spambot, and it can be an eyesore to see on any website or platform. As long as you have an open comment form, the ability to register… Read More »