Franchise reviews are a source of free organic content and traffic for your business. They also provide effective advertising that creates a positive impact on your brand. When potential customers read a positive franchise business review, it increases their trust and confidence in your business. This effect potentially boosts your search engine optimization (SEO) efforts… Read More »
The foundation of a successful business is a positive online reputation. Brands with a positive influence attract more people since they are perceived as more capable of providing value. Due to this good brand standing, they can charge premium prices for their offerings and generate more revenue. However, due to the nature of franchise brands,… Read More »
No local business can succeed without having any idea what their customers are thinking or saying about them. Dry cleaners, florists, dental clinics, plumbing companies and even the fast-food franchise around the corner all benefit from some access to buyer perception and public feedback, which together comprise their reputation. In the digital age, leveraging these… Read More »
Online reviews are a proven driving force behind business growth, particularly for local businesses trying to claim their share of the market. With more and more people recommending products and services on social media and review sites, other consumers are using online reviews as a way to decide whether or not to make use of… Read More »
Online brand reputation management for franchises is a must in the digital age. It could be just what your franchise marketing team needs to unify network-wide efforts, boost individual franchisee performance and deliver on growth goals. Right now, your overall strategy may be cluttered, with each franchisee doing their own thing. Your current and potential… Read More »