Google My Business (GMB), now called Google Business Profile, is instrumental to your digital marketing efforts. As your customers’ source of firsthand information about your brand, your Google My Business account is vital for your local SEO (search engine optimization) strategy and sets the foundation for your lead generation success. With such a crucial role… Read More »
Ratings and reviews on Yelp are everything for businesses today. According to a Yelp Nielsen study, 92 percent of users make a purchase after using the platform. ReviewTrackers also reported that around 45 percent of customers consult Yelp reviews before visiting a business. And with its 33 million unique app users and 244 million cumulative… Read More »
You must know by now that reviews have an incredible impact on your reputation and bottom line. But remember they’re a double-edged sword – positive reviews can lift your business just as easily as negative reviews can tear it down. For this reason, you have to be aware of what’s being said about your brand… Read More »
Google is the most prolific review platform today. In an internet-driven business landscape, leveraging Google customer reviews can benefit your business in impactful ways, from improving your online reputation to driving conversions and profit. With Google being the go-to platform for business information, all your customers have to do is search Google reviews and learn… Read More »
Word of mouth marketing packs a punch in the realm of small and mid-size businesses. Every good word from customers counts when the competition is fierce and hundreds of brands are fighting for the same audience. This type of referral marketing has shifted into the digital space and taken the form of online reviews, which… Read More »