Reputation Management
What Is Brand Reputation Management and Why You Better Get It Right
Brands have good reason to believe that their interactions with consumers are purely transactional. But that couldn’t be further from the truth as 5 billion people, or 63.1 percent of the global population, are internet users (Statista, April 2022). And in an internet-driven terrain, consumers have the luxury to gain or contribute information about brands… Read More »
Holiday Reputation Management: Why This Is Your Time To Shine
Your company’s online reputation strategy during the holidays can make or break your business. This busy time presents opportunities for increasing (or hurting) your sales, with each transaction potentially translating to a positive review that draws customers to your product or service – or, on the other end of the spectrum, a customer rant that… Read More »
Should You Hire Online Review Monitoring Services?
Consumers read Google reviews to inform their purchase decisions, with 81 percent explicitly seeking out reviews on the site (BrightLocal). Yet, only a few brands know how to use the platform to manage, generate and track their customer reviews despite it being free and accessible. In this blog, we help you weigh your options when… Read More »
Should My Business Buy Fake Reviews?
Customer reviews, especially positive ones, are invaluable to lead acquisition for the very reason that they’re user-generated and trusted by most consumers. Unfortunately, some companies decide to take a shortcut, buying fake reviews to generate leads and improve their online reputation, even if there are honest and effective ways to request reviews from clients. So,… Read More »
How Brand Reputation and Brand Mentions Impact Your SEO
Improving brand reputation and managing brand mentions have one ultimate goal: boosting the company’s profits and revenue. Positive brand perception also influences customer retention rates and reduces churn. Having your target market trust your brand can cultivate brand loyalty and advocacy that leads to long-term and steady repeat sales. In addition to all those benefits,… Read More »