Reputation Management
Key Brand Awareness Metrics You Need To Measure
Every purchase starts with a moment of awareness, yet some still have reason to perceive brand awareness as a seemingly vague concept. Because unlike other performance marketing objectives that give you clear-cut results in figures, metrics for brand awareness campaigns or its key performance indicators (KPIs) can be initially confusing and difficult to determine. But… Read More »
Online Reputation Management for Higher Education Institutions: Why It’s So Important
In an era when brand value is tied to online popularity, and the influence of social media in higher education is strong, universities must be mindful of their image. They must keep an ear to the ground and be aware of how students, parents, educators, sponsors and the public perceive them. There is a lot… Read More »
Website Review Widget: Why Your Business Needs One
A high web traffic but a low conversion rate might be a call to make a better impression on first-time web visitors, one that exhibits reliability. And you can do just that with a website reviews widget. So in this blog, we look at into what it is, its advantages and how you can apply… Read More »
How To Attract New Dental Patients With Online Reviews
Any successful dentist would admit putting up a practice isn’t enough to kick back and wait for patients to come. There’s much-continuing work to be done, such as online reviews and reputation management for dentists. So, when was the last time you checked your dental patient reviews? And does your general or family dental practice… Read More »
How Important Is It To Get Online Reviews in Multiple Languages?
In an increasingly digitalized age, conventional word-of-mouth has been surpassed by online business reviews as the must-have marketing tool for organizations of all sizes and niches. While in the old days, people relied on referrals from friends and neighbors, they now look to feedback given by strangers online to guide their purchasing decisions. In a… Read More »