Now, more than ever, consumers have grown cautious about where they spend their money. Just as the world overcame the worst of the pandemic, then followed the concern about a global recession. Google recently revealed that search interest for all things financial has significantly increased. All of the uncertainty has placed products and brands behind… Read More »
Restaurant review site visibility must be a part of a restaurateur’s marketing strategy. For one thing, customer feedback significantly impacts reputation and revenue. In addition, many customers visit review sites to discover places to eat or order food delivery. Consider these numbers: 90 percent of guests research a restaurant before dining. 33 percent read restaurant… Read More »
A brand’s chance of finding genuine and long-lasting business success is contingent upon its ability to furnish an outstanding customer experience (CX). Per PricewaterhouseCoopers (PwC), one of the “Big Four” accounting firms, 73 percent of consumers cite customer experience as a crucial factor that can either hinder or facilitate purchasing decisions. But unfortunately, many businesses… Read More »
Online reviews matter for many reasons. Organizations across niches prioritize getting more feedback because it increases credibility, boosts local search engine optimization (SEO) and facilitates engagement. You can also use reviews for customer feedback management (CFM), or the practice of gathering and analyzing feedback data to get valuable insights into the customer experience. Perhaps most importantly, online… Read More »