Reputation Management
How To Generate More Online Product Reviews and Boost Consumer Confidence
When it comes to running a business in an increasingly digitized world, the saying “if you build it, they will come” is no longer applicable. Even if your eCommerce website is set up perfectly, your social media pages are up and running, and your inventory is fully stocked with quality products, you likely won’t see… Read More »
What Is the Better Business Bureau and Why It Matters to Your Online Reputation
The Better Business Bureau (BBB) has been “advancing marketplace trust” since 1912 by rating businesses based on metrics such as trustworthiness and performance. Its grading system has changed a few times since its founding, but its goal remains largely the same: to empower consumers with information on businesses, brands and charities. In the past decade,… Read More »
How To Ask Busy People for Online Reviews
A lot of businesses don’t have a review generation strategy in place. This is unfortunate because online reviews offer many benefits. They help shape consumer decisions, strengthen a brand’s presence and support its efforts at reputation management. Reviews contribute to your bottom line by attracting more customers, expanding your audience and increasing conversions. However, not… Read More »
How To Delete Spam Reviews on Facebook
By and large, Facebook reviews – including the negative ones – benefit your company. Fake reviews, meanwhile, are troublesome. While some are harmless pranks pulled by online trolls, others can be intentional and malicious. Regardless, they affect your reputation, thus necessitating an immediate response. Before learning how to remove reviews from Facebook that could harm… Read More »
American Medical Association: Physicians Can Respond to Online Patient Reviews
Consumer behavior has shifted in recent years, with more people depending on online reviews to make informed purchase decisions. What’s more, a survey by Pew Research found that more than half of Americans who read online reviews pay more attention to negative reviews when making a decision. This reliance on digital word-of-mouth and sensitivity to… Read More »