Reputation Management

The timely and consistent use of Net Promoter Score (NPS) data allows you to create the best possible experience for your clients. NPS is a metric used to measure clients’ sentiment toward a brand. It has become one of the standard key performance indicators (KPIs) for measuring customer experience (CX).  This KPI was developed by… Read More »

Consumers understandably only want the best when it comes to their purchases, making reviews an integral part of the buying process. Reviews offer guidance from the people who have used the product or experienced the service and allow shoppers to make informed buying decisions.  But as a business, how many do you need to convert… Read More »

Your brand reputation is critical to your success. It’s just as consequential, if not more, as any product or service you offer. You can look at it this way: a high-quality product won’t always guarantee a positive online reputation, not without effective marketing, but a positive online reputation is often all it takes to lead… Read More »

Product ratings and product reviews comprise a large part of the buyer experience. Customers read and monitor reviews online and use them to inform a purchasing decision they’re about to make. Because reviews play such a pivotal role in guiding customer decisions, Google has introduced more quality requirements on Google product reviews and other product… Read More »

The importance of online reviews goes beyond the consumer level – they are also significant factors in measuring a company’s reputation.  And the power is real. According to a survey by Glassdoor, 92 percent of employees would consider changing jobs if they were offered a role with a company with an excellent corporate reputation. In… Read More »