Reputation Management
The Most Important Local Citations You Should Claim
Local business listings management shouldn’t be optional for businesses today, not when most consumers use search engines like Google to look for local companies. As someone operating locally, you can’t afford to discount the importance of having a local business listing and put citation management on the backburner. Consider this: Google partnered with Ipsos MediaCT… Read More »
How To Strategically Use Your Online Reviews in Your Buyer’s Journey
Consumers today take so much more time researching before making a decision to purchase. But because of the overwhelming amount of information available online, it’s clear that businesses have to keep their customers engaged at every stage of the buyer’s journey. The best way to do that is to curate the content you show them… Read More »
Yelp Review Best Practices in 2022
Yelp business reviews have proven instrumental in helping shoppers make informed decisions when finding the best products, services and restaurants. We don’t doubt you’ve read Yelp reviews yourself and benefitted from them. Ranking number 1 worldwide, Yelp is the most visited Public Records and Directories website this year (Similarweb). In 2021, it gained 132.91 million… Read More »
Online Reputation Management Tactics for Multi-Location Businesses
The foundation of a successful business is a positive online reputation. Brands with a positive influence attract more people since they are perceived as more capable of providing value. Due to this good brand standing, they can charge premium prices for their offerings and generate more revenue. However, due to the nature of franchise brands,… Read More »
Review Request Fatigue: How Often Should You Ask For Online Reviews and What’s Too Much?
Surveying your customers has immense potential for improving your products and services. When you get customer feedback, you obtain critical insight to provide more value to clients. However, the massive volume of surveys that clients receive and are asked to complete can be pretty exhausting. Because of this experience, only nine percent of clients take… Read More »