Reputation Management
What Are Verified Reviews and How Do You Acquire Them?
Positive online reviews have an enormous impact on customer purchasing behavior. Studies show that 95 percent of consumers tend to read reviews first before buying anything online. On top of that, eight percent of buyers use Google ratings and reviews to discover new local businesses. (Spiegel Research Center, 2021) The same study also points out… Read More »
How To Respond to Online Reviews in a Highly Regulated Industry
Regulatory compliance – two words that can send you into a tailspin if you’re not doing your online business reputation management right. Businesses and organizations are no strangers to regulations. From privacy laws to platform restrictions, brands are used to navigating and adapting. However, it gets more complicated if you operate within a highly regulated… Read More »
What To Do When Your Google Business Profile Is Suspended
Google My Business (GMB), now called Google Business Profile, is instrumental to your digital marketing efforts. As your customers’ source of firsthand information about your brand, your Google My Business account is vital for your local SEO (search engine optimization) strategy and sets the foundation for your lead generation success. With such a crucial role… Read More »
How To Remove Bad Reviews from Yelp
Ratings and reviews on Yelp are everything for businesses today. According to a Yelp Nielsen study, 92 percent of users make a purchase after using the platform. ReviewTrackers also reported that around 45 percent of customers consult Yelp reviews before visiting a business. And with its 33 million unique app users and 244 million cumulative… Read More »
Five Top Reasons Why Customers Leave You Negative Reviews
Businesses receive negative reviews for various reasons. Some customers choose to bring their complaints online because they expect an apology after experiencing a sub-par service or product. Others want a refund. And some reviewers wish to warn others about your supposedly less-than-superb offerings. This blog post discusses the most common types of customer complaints and… Read More »