Reputation Management

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Net Promoter Score Survey Best Practices You Should Be Using

Net Promoter Score Survey Best Practices You Should Be Using

By Misty Casul | May 10, 2022
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The timely and consistent use of Net Promoter Score (NPS) data allows you to create the best possible experience for your clients. NPS is a metric used to measure clients’ sentiment toward a brand. It has become one of the standard key performance indicators (KPIs) for measuring customer experience (CX).  This KPI was developed by… Read More »

How Many Online Reviews Does My Business Need To Make a Difference?

How Many Online Reviews Does My Business Need To Make a Difference?

By Thea Danganan | May 5, 2022
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Consumers understandably only want the best when it comes to their purchases, making reviews an integral part of the buying process. Reviews offer guidance from the people who have used the product or experienced the service and allow shoppers to make informed buying decisions.  But as a business, how many do you need to convert… Read More »

10 Ways To Expand Your Brand Reputation

10 Ways To Expand Your Brand Reputation

By Misty Casul | May 3, 2022
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Your brand reputation is critical to your success. It’s just as consequential, if not more, as any product or service you offer. You can look at it this way: a high-quality product won’t always guarantee a positive online reputation, not without effective marketing, but a positive online reputation is often all it takes to lead… Read More »

How Product Reviews Impact Your Search Traffic and Conversions

How Product Reviews Impact Your Search Traffic and Conversions

By Emman Velos | April 26, 2022
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Product ratings and product reviews comprise a large part of the buyer experience. Customers read and monitor reviews online and use them to inform a purchasing decision they’re about to make. Because reviews play such a pivotal role in guiding customer decisions, Google has introduced more quality requirements on Google product reviews and other product… Read More »

How Negative Employee Reviews Hurt Your Brand and How To Respond

How Negative Employee Reviews Hurt Your Brand and How To Respond

By Thea Danganan | April 21, 2022
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The importance of online reviews goes beyond the consumer level – they are also significant factors in measuring a company’s reputation.  And the power is real. According to a survey by Glassdoor, 92 percent of employees would consider changing jobs if they were offered a role with a company with an excellent corporate reputation. In… Read More »