The conversation about mental health has been gaining more and more prominence in recent years. The stigma surrounding mental health issues is dissipating, and younger people are more open to discussing their mental health status than previous generations. According to a survey conducted by the American Psychological Association (APA), 87 percent of adults in the… Read More »
The internet giveth and taketh away – this is the reality facing many business owners as they deal with negative online reviews about their products or services. Unfortunately, the same is true for medical professionals. As a healthcare business, you can use the internet to establish a solid online presence and promote your practice. But… Read More »
Customer satisfaction (CSAT) surveys reveal customer satisfaction and provide businesses with valuable, direct customer feedback. Essentially, these surveys show you where your business excels and where it falls short of expectations. A high customer satisfaction score is a reward in itself: It is proof that a business is good at what it’s doing. However, the… Read More »
It’s no secret that ratings and reviews are crucial for a business’s online presence. In this day and age, most customers rely on the information they find online to evaluate their options. In response, businesses turn to brand reputation management tools to get more reviews from their customers and bolster their online reputation. One such… Read More »
Consumer trust is highly essential for businesses, especially to the heating, ventilation and air conditioning (HVAC) industry, which greatly depends on referrals to gain clients. Thanks to the internet, a lot of these word-of-mouth marketing referrals have migrated online and taken the form of online reviews. And in this digital age, nine out of 10… Read More »