Your brand reputation is critical to your success. It’s just as consequential, if not more, as any product or service you offer. You can look at it this way: a high-quality product won’t always guarantee a positive online reputation, not without effective marketing, but a positive online reputation is often all it takes to lead… Read More »
Product ratings and product reviews comprise a large part of the buyer experience. Customers read and monitor reviews online and use them to inform a purchasing decision they’re about to make. Because reviews play such a pivotal role in guiding customer decisions, Google has introduced more quality requirements on Google product reviews and other product… Read More »
The importance of online reviews goes beyond the consumer level – they are also significant factors in measuring a company’s reputation. And the power is real. According to a survey by Glassdoor, 92 percent of employees would consider changing jobs if they were offered a role with a company with an excellent corporate reputation. In… Read More »
In today’s digital age, customer power is at an all-time high. It’s time for businesses to leverage customer reviews to improve client satisfaction and increase profitability. And what better way to gather actionable data at key interaction points than through customer experience survey campaigns? Different companies and organizations invest in client satisfaction survey campaigns to… Read More »
Effective communication is a two way street. And businesses that understand this are better equipped to improve customer experience and set themselves apart from the competition. Two way SMS marketing refers to the reciprocal communication between brands and customers about promotions, news and updates. With this method, interacting with customers is easier for brands, allowing… Read More »