Reputation Management

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10 Ways To Expand Your Brand Reputation

10 Ways To Expand Your Brand Reputation

By Misty Casul | May 3, 2022
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Your brand reputation is critical to your success. It’s just as consequential, if not more, as any product or service you offer. You can look at it this way: a high-quality product won’t always guarantee a positive online reputation, not without effective marketing, but a positive online reputation is often all it takes to lead… Read More »

How Product Reviews Impact Your Search Traffic and Conversions

How Product Reviews Impact Your Search Traffic and Conversions

By Emman Velos | April 26, 2022
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Product ratings and product reviews comprise a large part of the buyer experience. Customers read and monitor reviews online and use them to inform a purchasing decision they’re about to make. Because reviews play such a pivotal role in guiding customer decisions, Google has introduced more quality requirements on Google product reviews and other product… Read More »

How Negative Employee Reviews Hurt Your Brand and How To Respond

How Negative Employee Reviews Hurt Your Brand and How To Respond

By Thea Danganan | April 21, 2022
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The importance of online reviews goes beyond the consumer level – they are also significant factors in measuring a company’s reputation.  And the power is real. According to a survey by Glassdoor, 92 percent of employees would consider changing jobs if they were offered a role with a company with an excellent corporate reputation. In… Read More »

Customer Satisfaction Survey Best Practices You Should Be Using

Customer Satisfaction Survey Best Practices You Should Be Using

By Judyann Sonido | April 19, 2022
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In today’s digital age, customer power is at an all-time high. It’s time for businesses to leverage customer reviews to improve client satisfaction and increase profitability. And what better way to gather actionable data at key interaction points than through customer experience survey campaigns?  Different companies and organizations invest in client satisfaction survey campaigns to… Read More »

What Is Two Way SMS and How It Can Help Grow Your Business

What Is Two Way SMS and How It Can Help Grow Your Business

By Thea Danganan | April 14, 2022
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Effective communication is a two way street. And businesses that understand this are better equipped to improve customer experience and set themselves apart from the competition.  Two way SMS marketing refers to the reciprocal communication between brands and customers about promotions, news and updates. With this method, interacting with customers is easier for brands, allowing… Read More »